Interpret
Interpret's 3D Entertainment Study
Interpret's 3D Entertainment Study is a ground-breaking research project designed to gauge consumer awareness, experience, perception, and interest of 3D entertainment and technologies and identify early adopters. The study covers different types of 3D media including theatrical, home entertainment, TV services, and video games and examines which type of content will drive consumer adoption of 3DTVs. Capturing consumers' attitudes on both the pros and cons of 3D entertainment, the preferred types of 3D content, and more, the study illuminates consumer uncertainty on these emerging entertainment technologies.
Media Consumption & Entertainment Technology Ownership
Theatrical films, movie and TV consumption at home, cable and premium participation, game systems owned, types of televisions owned including specifications, home entertainment devices
3D Technology Awareness
Familiarity with theatrical 3D, Blu-ray/PS3, 3D games, 3D television, 3D glasses, Nintendo 3DS, and NVIDIA 3D Vision
3D Technology Experiences: Home Entertainment, Theatrical, and Video Games
Satisfaction and opinions on 3D film, game, and TV experiences, preferred types of content for 3D viewing including TV networks and film and game genres, pros and cons of viewing 3D on various platforms
3D Technology Interest and Intention
TV upgrade intentions, 3D TV/monitor interest and intentions, preferred brands, expected cost, and drivers for 3DTV adoption
Demographics
Age, Gender, Household Income, Parental Status, Education, Ethnicity
Psychographics
Attitudinal questions on technology adoption and use