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Monthly Archives: July 2009
Thank you, ABC
Hats off to ABC. Whether it was conscious on their part or not, I’ll still give them credit for a strategy that improved the image of their brand in my eyes. Let me start off by saying I’m a huge fan of television. I pay attention to the promos for the upcoming fall and midseason [...]
Posted in Business, Digital Media, Traditional Media
Tagged business strategies, Digital Media
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Movie buzz not aTwitter at Comic-Con
Variety has reported on the Social Media research we’ve done here at Interpret. The findings were uncovered by Zak Kirchner, one of our bright analysts who is highly attuned to the social media space. Zak spent time at Comic-Con this past weekend and also did a very interesting analysis of Twitter’s impact on driving movie [...]
ba-da bing!
OK. I must admit, Microsoft’s rebrand and relaunch of its search engine, bing, wasn’t disappointing. Mind you, I had low expectations, but I was pleasantly surprised. I’ve tested it side-by-side now several times with my (and the world’s) default search engine, Google. I’ve been impressed with the quality of the search results I’ve received back [...]