-
Recent Posts
Archives
- April 2012
- February 2012
- January 2012
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
Categories
Meta
Monthly Archives: September 2009
What does my smartphone say about me?
Today, we released a study that looks at purchase drivers behind smartphones (“Does This Handset Make Me Look Smart?”), which shows that despite the success of the iPhone, any phone that is perceived to be Smart (intelligent, adept), Cool (hip, trendy), and Productive (efficient, organized) has a chance with consumers. If you follow the link above [...]
Online TV advertising -vs- Traditional TV advertising
Imagine if traditional tv advertising was held to the same exacting measurement standards as emerging media? Television is for the most part evaluated using a rating metric delivered by the Nielsen Co. which measures the reach and frequency a particular show delivers to an advertiser. It is essentially the “opportunity to see” an ad that television [...]
Posted in Advertising, Business, Digital Media, Traditional Media
Tagged Advertising, business models, Digital Media
Leave a comment
Give Hulu some credit, already
There has been a lot of discussion about business models for online video recently. What’s the right model – is it advertising, paid, a mix of both? Left out of the dialogue, however, is one key piece of information – no one gives enough credit to Hulu for figuring out the right consumer experience for [...]
Advertising on Twitter – good idea?
Well, it’s a great idea for brands. Twitter recently decided to change its terms of service to allow advertising. It’s still unclear what model of advertising they will choose, but what is clear is that Twitter users are much more engaged consumers. According to our very own Zak Kirchner: “the fastest growing social network of 2009, [...]
Posted in Advertising, Digital Media
Tagged Advertising, Digital Media, Social Media
Leave a comment
Apple never ceases to amaze me
Have you seen the new release of iTunes? I was compelled to check it out when I read a post on Gartenblog.net about Michael’s Gartenberg’s initial thoughts on the software update. I was most intrigued by Michael’s review of Home Sharing. So, I downloaded it on my wife’s and my computer and must concur with Michael’s assessment. It’s a fantastic addition and solved [...]
How much would you expect to pay for a smartphone?
Interpret’s very own, Desiree Davis, has an answer to that question: approximately $171. In July’s version of Interpret’s Mobile Devices and Platforms OverView Report, entitled “Getting the Price Right – Navigating the Mobile Phone Price Ceiling”, Desiree explored the question of pricing for mobile phones. The catalyst for the research was to understand how consumers’ [...]