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Monthly Archives: August 2010
Michael Cai to Speak at the 3D Entertainment Summit, and Dino Mytides to Participate in a Panel Gaming Discussion
On September 15th-16th, Michael Cai, VP of Research and Analysis at Interpret, will present the latest results from Interpret’s new wave of its 3D Technology Study at the 3D Entertainment Summit. This study addresses many of the topics covered in the previous wave, like consumer’s attitudes towards 3D technology in the theater, in the home, [...]
Facebook Places: It’s All About the Advertising
Everyone in the social media space has predicted 2010 to be the beginning of the ‘location war.’ Smartphone applications that let you ‘check-in’ to places you visit in real life finally began bridging the digi-social experience with the real world. Foursquare took the early lead in the location war, but Facebook has stolen its thunder [...]
Posted in Advertising, Social Media
Tagged Advertising, Android, Badges, Facebook, Foursquare, Gameify, geo, geo-location, Gowalla, incentives, iPhone, location, location-based, Loopt, Mayor, MyTown, Places, points, Profiling, smartphone, Social Media, targeted advertising, targeting
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Content/Channel Partnership
In a provocative post by an industry colleague, Saneel Radia, Director of Media Innovation at Bartle Bogle Hegarty entitled “Media’s Various Roles Beyond Planning & Buying“, he argues that media is no longer merely an output of creative design and planning, but can also be an input that provides greater context, consumer insight and creative R&D. The main [...]
Can News Corp’s National Tablet Newspaper Succeed?
Last week, News Corp announced plans to launch a subscription-based national newspaper to be distributed exclusively via tablet devices such as Apple’s iPad and mobile phones. In his quarterly earnings call, CEO Rupert Murdoch was optimistic about the initiative (some might say hyperbolic). Rupert, like several other media executives, see the iPad (and devices like [...]
Posted in Business, Digital Media, mobile
Tagged business models, Digital Media, E-reader, newspapers
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Wii players more impacted by the economy?
Saw this article today in the LA Times, “Wii titles drag down July video game sales“, by Alex Pham. It shows that while video game console sales are up, overall spending is down 1%, the fourth month of consecutive sales decline. According to the article, the lack of Wii title sales are contributing most to [...]
E-book Reader – Current and Planned Ownership
Plastic Logic announced yesterday they are canceling the release of their Que ebook reader device. The decision is a good one. It would have been near impossible to compete in a marketplace at a price point of $649 – especially in light of Amazon Kindle’s recent price reductions – and also because the market is [...]
Wii Players More Impacted by the Economy?
Saw this article today in the LA Times, “Wii titles drag down July video game sales“, by Alex Pham. It shows that while video game console sales are up, overall spending is down 1%, the fourth month of consecutive sales decline. According to the article, the lack of Wii title sales are contributing most to [...]
The Transition from Print to Digital
Last week’s news that Newsweek was sold to audio magnate Sidney Harmon for $1 (plus the accumulated debt) prompted a great deal of handwringing in certain circles. While the future of weekly news magazines is still highly uncertain, the deal prompted an interesting analysis in the NY Times by David Carr. (http://www.nytimes.com/2010/08/09/business/09carr.html?_r=1&dbk). Carr wasn’t quite [...]
Posted in Digital Media, Traditional Media
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E-book Reader – Current and Planned Ownership
Plastic Logic announced yesterday they are canceling the release of their Que ebook reader device. The decision is a good one. It would have been near impossible to compete in a marketplace at a price point of $649 – especially in light of Amazon Kindle’s recent price reductions – and also because the market is [...]
Moms and Dads – New Media Venus and Mars
In a report written by Marissa Gluck, “Getting Moms to the Movies” moms and dads show some distinct differences in their media behavior. According to data from the report, which comes from New Media Measure™: Dads tend to spend more time on entertainment-related activities, such as watching cable, watching movies on DVD or Blu-ray, watching [...]
Posted in Digital Media, Traditional Media
Tagged Advertising, hollywood, movies, Social Media
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