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Monthly Archives: September 2010
Digital video game downloads & retail
Data we released yesterday caused a bit of controversy when NPD coincidentally released data that many perceived as contrary. Our interpretations “Digital Distribution Gaming” report showed (based on analysis of data we collect quarterly from over 9000 consumers in the US), that the vast majority of gamers don’t buy games digitally, but those that do happen to [...]
Posted in Business, Video Games
Tagged Analytics, business models, Data, games, Research, used games
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“Reaching” for a big day in video game sales
Update: “Hal0: Reach” hit $200 million in first days sales. While not the juggernaut of “Call of Duty: Modern Warfare 2″ it is the highest grossing one day sale of any other game or movie this year. Posted: September 14, 2010. Microsoft’s wildly successful franchise “Halo” releases a prequel today, “Halo: Reach.” While the game [...]
Blockbuster’s loss is Redbox’s gain
After reading this article in Home Media Magazine about J.P. Morgan predicting the decline of rental kiosks in 2012, I was curious to see what our New Media Measure data said about DVD and Blu-ray disc renting. Interpret’s “data point of the week” for this week shows that the share of physical disc rental has [...]
Dino Mytides, VP at Interpret LLC, to speak at NY Games Conference
September 21, 2010 4:20PM-5:00PM Madison Avenue Got Game! Attracting Big Brands Advertisers to Games and Social Networks This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising [...]
Posted in Advertising, Social Media, Video Games
Tagged Advertising, business models, casual games, conferences, games, Social Media
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Ad Cookies and Privacy
There is a debate happening in the industry right now about the impact cookies (the tiny piece of code dropped by publishers on your browser to help keep track of certain information) are having on privacy. The debate was set off by The Wall Street Journal with “The Web’s New Gold Mine: Your Secrets”, which [...]
Posted in Advertising
Tagged Advertising, Privacy, Profiling, targeted advertising, targeting
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MySpace’s Facebook Status Update Sync All Part of the Plan
Interpret’s New Media Measure found that 85% of users with an active MySpace profile also had a Facebook profile in Q2. Further, 57% of those people who had both a MySpace and Facebook account had updated their status in the past month. Before this new syncing feature, users on MySpace would have to navigate away from the site in order to update their Facebook status. Now, they have the opportunity to stay engaged with their MySpace profile while also keeping Facebook updated.
Posted in Social Media
Tagged engagement, entertainment, Facebook, games, mashable, mike jones, music, myspace, new media measure, satisfaction, Social Media, status updates, strategy, syncing, twitter, user-experience
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