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Monthly Archives: October 2010
Checking in isn’t just for locations
Check-in apps were all the rage with the emergence of location-based Foursquare, Gowalla, and Loopt among others. But now the check-in craze is turning towards media. Described as apps that let “couch potatoes and bookworms” also check in, apps like GetGlue, Miso and PHILO—which let users check in to TV shows, movies, and more—have been [...]
Posted in Social Media
Tagged check-ins, getglue, hbo, miso, philo, social networking
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Cool Xmas Gift Ideas? How about Fashion 3D Glasses?
Count me out. Oakley announced that it’ll be launching its 3D Glasses with a special edition for Tron Legacy. Gucci also announced that it’ll be joining the BYOG party with its own aviator-style 3D glasses. Throw in Armani Exchange’s low-end fashion 3D glasses (priced at $58, much cheaper than both Oakley and Gucci’s versions)-we have [...]
Posted in Business, Digital Media, Traditional Media
Tagged 3D, Gucci, movies, Oakley, technology, theatergoing
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Android – 100k apps, important or not?
News that the Android Marketplace now has 100,000 apps available to Android OS owners got us thinking – do Android users really care and what does this mean for their attempts to sway consumers from other OS platforms? According to data from New Media Measure’s™ second quarter 2010 study, nearly 40% of all smartphone owners use [...]
Posted in Business, mobile
Tagged Android, Apple, apps, business strategies, Google, mobile, new media measure, twitter
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Interpret’s intrend reports are now available for purchase
Our New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment. The US and UK 2010 reports are now available in our docstoc.com store. Here is the preview of the US report: New Media [...]
Posted in Advertising, Business, Digital Media, mobile, Social Media, Traditional Media, Video Games
Tagged Advertising, casual games, Digital Media, Facebook, games, iPhone, mobile, movies, music, PS3, social games, Social Media, twitter, Wii, Xbox 360
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Privacy – Opt-in v Opt-Out
I recently wrote a post about Ad Cookies and Privacy in which I suggested the debate about privacy protections being compromised by the tiny bits of code monitoring our behavior online has merit on both sides. While there is some cause to be concerned about what data is being collected, there are benefits to it [...]
Posted in Advertising
Tagged 4As, Advertising, ANA, business models, Digital Advertising Alliance, DMA, IAB, Opt-in, Privacy, targeted advertising
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Interpret is hiring!
Please visit our website for details: http://www.interpretllc.com/careers.php
Netflix and Streaming
Today we released a data point that 36% of the movies and TV shows consumed through Netflix are streamed. Given how much effort (not to mention money) that Netflix has poured into its streaming content, this may not be much of a surprise. At Interpret, we’re very curious to see how this shift has affected [...]
Posted in Business, Digital Media
Tagged business strategies, Digital Media, Hulu, movies, Netflix, TV Everywhere
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U-Verse on Xbox 360 – Three Years Too Late, $154 Too Expensive
Finally U-Verse is coming to Xbox 360. However, I cannot find a good reason to be excited. Almost four years ago, Bill Gates announced at CES that Xbox 360 would function as an IPTV set-top box for subscribers to one of the IPTV service providers using its Mediaroom technology. British Telecom and AT&T were the [...]
Posted in Digital Media, Video Games
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Will an iTunes Subscription Service Work?
As we posted in our data point of the week, our New Media Measure™ data shows that almost half of users who purchased a song or album from iTunes claim that “when acquiring music, [they] would rather pay a flat monthly fee for unlimited downloads than pay for each song or album.” A subscription-based iTunes [...]
3D Gaming Presentation at GDC
On Tuesday, I did a presentation on 3D Entertainment and Gaming at the annual GDC Online conference. The presentation attracted a lot of media attention. However, some of the publications quoted our data inaccurately. For the benefit of our readers, I’m posting the executive summary of my presentation and the full deck here (via Slideshare). Please [...]