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Monthly Archives: November 2010

MySpace Is Not a Social Network Anymore

By Zak Kirchner | Published November 22, 2010

When I was considering writing a blog post analyzing the viability of MySpace’s new strategy, I was fully prepared to rail against the new strategy as trying to keep a dead brand afloat by addressing a need that wasn’t real.  I even wrote about half of that post before realizing that MySpace actually has a [...]

Posted in Social Media, Uncategorized | Tagged , , , , , , , , | Leave a comment

In-game advertising works: Highlights from the IAB’s Digital Media Case Study Road Show

By Robyn Hightower | Published November 19, 2010

On Monday, I had the opportunity to attend the IAB’s Digital Media Case Study Road Show and watch fellow marketers, including several of our clients, present their recent successful marketing campaigns within the gaming space. The strength of the road show was due in part to the variety of campaigns presented. The IAB mentioned that [...]

Posted in Advertising, Digital Media, Video Games | Tagged , , , , , , , , , | Leave a comment

Can Twitter Save Ping?

By Josh Bell | Published November 12, 2010

Yesterday Twitter announced that it had linked up with Ping, the iTunes social network, to make it easier to share music with your friends and followers.  As someone who loves to force music on other people, I’m happy to hear this news. However, like most people, I don’t actually use Ping.  In fact, according to [...]

Posted in Digital Media, Social Media | Tagged , , , , , , | Leave a comment

Is Hulu Another OPEC?

By Michael Dowling | Published November 10, 2010

I have seen a lot of discussion lately about the state of digital video - which models will be victorious, which brands will win, will consumers completely cut the cord? Mark Suster, a Los Angeles area based Entrepreneur turned VC, offers one of the more provocative and interesting perspectives I’ve seen about one of the key players, in a post [...]

Posted in Digital Media | Tagged , , , , | Leave a comment

The PlayStation Phone: Real or Fake, Will It Succeed?

By Dino Mytides | Published November 9, 2010

Late last month engadget posted a few leaked photos of a PlayStation Phone. The debate then started on whether or not the phone was real, to date engadget has a fairly good record on breaking stories for new devices. Regardless of whether or not it’s real, let’s try to determine if the new phone will [...]

Posted in mobile, Video Games | Tagged , , , , , , | Leave a comment

Forget the fancy stuff, here are two common sense features for Blu-ray

By Dan Casey | Published November 8, 2010

Do consumers really want to use their smart phones as a Blu-ray remote control? Do consumers really want to “chat” with their friends on screen while watching the latest movie? I am not sure, but I have recently heard about two simple features that make a lot of sense. The first is called “uHear.” Have [...]

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“Cutting the cord” to cable and satellite TV

By Josh Bell | Published November 5, 2010

“Cutting the cord” is a phrase that’s been causing a lot of stress among cable and satellite providers.  For those unfamiliar, it refers to the idea that consumers are canceling their cable or satellite subscriptions and turning to the internet as a replacement.  With the ubiquity of streaming video options – Hulu and Netflix, to [...]

Posted in Business, Digital Media, Traditional Media | Tagged , , , , , | 2 Comments

gCommerce – game-if-ication of Commerce

By Michael Dowling | Published November 4, 2010

I recently had the pleasure to co-author an Interpretations report with a friend and colleague, Jim Banister, CEO of SpectrumDNA. The report, gCommerce: The Gamification of eCommerce looks at the ability for retailers (on and offline) to use game play dynamics to drive more engagement and sales. Jim and I recently sat on a panel [...]

Posted in Social Media, Video Games | Tagged , , , , , , , | 1 Comment