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February 22nd-25th: New Media Measure Data Points

Posted by Josh Bell on February 25, 2011

Here’s a recap of the New Media Measure data points we released this week:

Tuesday, February 22

iPad 2 to be announced Mar 2—60% of those who plan to buy a tablet are planning on getting an iPad http://bit.ly/i9BTiL #DPOD

Wednesday, February 23

Price and online videos are top reasons for not subscribing to cable/satellite TV http://bit.ly/gDXfta #DPOW

Thursday, February 24 (aka Chipotle Day)

RE today’s Chipotle + Facebook promotion: Top 5 Social Networking Behaviors of Chipotle Consumers http://yfrog.com/h8f95p

Chipotle patrons spend 1.34 hrs more per week doing Social-Network related activities than an avg. consumer

Chipotle consumers are 85% more likely than the avg person to use a Social Networking function on their cell phone

Nearly three quarters of Chipotle consumers actively use Facebook

Chipotle consumers are 64% more likely to have commented on/included a link to an online video in status update

And a bonus, courtesy of Ben @ChipotleTweets: And nearly 100% of our customers have eaten a burrito, bowl, tacos or a salad. Gotta love statistics. -Ben

Friday, February 25

23% of gamers have played Call of Duty: Modern Warfare 2. Are you looking forward to MF3′s release? http://bit.ly/g4tzWs #DPOD

Questions? Want to see another data point? Sound off in the comments

About Josh Bell

Josh has over 12 years of marketing research experience in the entertainment industry and is a founding member of Interpret, LLC, where he is VP of the New Media Group, which includes New Media Measure™ and other syndicated products.
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