Our New Media Measure™ intrend reports provide an in-depth look at consumers’ new media behaviors and consumption, and how those are changing with time. Below are some key findings from our 4th Quarter 2010 intrend report.
- Disc rentals from kiosks and online stores have both increased by 24% year over year. Conversely, brick and mortar disc rentals have dropped 25% over the same period.
- DVD and video game purchases increased 14% and 20% respectively from the 3rd quarter of 2010.
- Streaming movies and TV shows from Netflix has doubled year over year (now at 36% among streamers), and is second only to Hulu.
- The gap between Facebook and MySpace continues to expand, with now only 20% of active social networkers regularly accessing a MySpace accout. On the other hand, 91% of active social networkers regularly access a Facebook account.
- Half of all cell phone owners use their phone’s camera on a weekly basis, making it the second-most used feature behind SMS text messages.
- Google’s Android OS has experienced a substantial increase from the previous quarter (up 58%), whereas BlackBerry and iOS both dropped around 12%.
- Both consoles and mobile gaming devices saw an increase in ownership from the previous quarter.
- Facebook, the top destination among social networkers, is also the number one site for casual gamers—35% have played a game on it in the past month, up 46% year over year.
Click on the below link to purchase the report.
New Media Measure US intrend Report Q4 2010