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Interpret’s Social Media Segmentation

Posted by Josh Bell on October 19, 2011

We recently conducted a segmentation on our New Media Measure data and published the results in a new report. The report examines the five segments – how they are defined, their market size, which social networks they use, what they do on social networks, and more. For example, here’s a look at the size of each group within the social networking universe:

Click to enlarge

We’ve only begun to scratch the surface of who these consumers are and how marketers can reach them. For instance, one of these segments makes a lot of online purchases, but they aren’t actually very active on social networks. Want to know more? For a limited time, the report is free with any other purchase from inchartsdata.com (just add the report and any other item to your cart).

Feel free to contact us at sales@interpretllc.com for more information, or leave us a note in the comments.

About Josh Bell

Josh has over 12 years of marketing research experience in the entertainment industry and is a founding member of Interpret, LLC, where he is VP of the New Media Group, which includes New Media Measure™ and other syndicated products.
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