Author Archives: Robyn Hightower

Robyn has more than 3 years experience in market research, during which time she has worked extensively with Interpret’s home entertainment, digital media and advertising clients. Interested in social psychology and consumer behavior, she has gained research experience in a variety of settings in academia and industry, including non-profit Iridescent Learning, one of USC's social psychology labs, and Lieberman Research Worldwide. She graduated cum laude from New York University, with a Master's degree in psychology, in addition to earning a Bachelor's degree with honors in psychology from the University of Southern California. Her experience with a diverse set of clients paired with her passion for the digital realm contributes to her shrewd understanding of consumer behavior in emerging online, mobile, and social media platforms.

In-game advertising works: Highlights from the IAB’s Digital Media Case Study Road Show

On Monday, I had the opportunity to attend the IAB’s Digital Media Case Study Road Show and watch fellow marketers, including several of our clients, present their recent successful marketing campaigns within the gaming space. The strength of the road show was due in part to the variety of campaigns presented. The IAB mentioned that [...]

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