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Category Archives: Business

The Kindle Fire: it’s not as bad as you think

I have a smartphone and have, unfortunately, become very attached to it. I use it mostly to surf the Internet, and streaming video has also become a recent favorite. So the idea of having a similar device with a larger screen has always been compelling since the iPad’s debut, yet I’ve never found a tablet [...]

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Nintendo 3DS: On Life Anew

We’ve covered Nintendo’s latest handheld with great interest here because the fate of the 3DS has many implications in the marketplace, and not just for gaming. As a consumer electronics product that has both a high quality 3D feature-set and affordability relative to other 3D options, the 3DS is an interesting case study for home [...]

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Interpret Announces inchartsdata.com

We’re very excited to announce inchartsdata.com, our online store for new media data, reports and trends. Read our press release here or better yet, visit the store here and see why we’re excited. If you’re looking for any particular data, hit us up in the comments or email sales@interpretllc.com.

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How will consumers react to the new Netflix/Qwikster?

Reed Hastings’ announcement on Sunday that Netflix would be splitting into a DVD by mail only service named Qwikster and a streaming only service (whose name would remain Netflix) came as quite a shock. In his blog post, Hastings apologized for not stating the reasons behind the latest price increase—which was in part to not [...]

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Cell Phone Selection-Why Some People Prefer “Dumb” Phones

This week’s Data Point of the Week examines the main concerns consumers have when purchasing phones. These reasons are segmented by the specific type of phone purchased to glean some understanding on why phone owners purchased app-heavy smartphones, middle-ground messaging phones, or bare-bones basic phones. The range of factors for each of the three major [...]

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Mobile Device Convergence or How Apple Came to Rule the World

Today’s data point of the week (with brand-spanking new Q2 data!) captures an important movement in consumer technology. If it wasn’t already obvious, the multitude of available gadgets that have performed single functions are hitting e-waste collection bins in favor of smaller devices that are more competent in a vast number of functions. Technological advances [...]

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The Nintendo 3DS: An Early Warning of Things to Come?

In February of 2011 Interpret LLC released the Interpretations Report “Nintendo 3DS: Fighting for Pocket Share,” in which it was suggested that Nintendo will be challenged by the rise of mobile gaming on phones and tablets alike.  Months later, Nintendo acknowledged the shortcomings of its device by reporting an operating loss and re-pricing the 3DS.  [...]

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What Is an Effective Method of Combating Piracy?

Almost a year ago, in an attempt to protect their property by preventing the creation and circulation of illegal copies, the producers of The Hurt Locker filed a lawsuit against 5,000 IP addresses suspected of downloading and distributing the film on BitTorrent.  Recently, this number was increased to nearly 25,000, making it the largest lawsuit [...]

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Is this the beginning of the end for Netflix?

A few weekends ago I was looking for a (hopefully great) movie to watch online. My first destination was Netflix, but I was quickly reminded of the recent removal of Sony titles, a collection which was among its best available. After looking through what Netflix actually does have available, I decided to move on to [...]

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3D Gaming Driving Wider 3D Interest

Eighteen months after Avatar was released and opened a tidal wave of 3D upselling, the entertainment industry is still looking for ways to innovate and sell the average consumer on 3D technology, especially in the home. Beyond home movies and televisions, gaming is the newest frontier for entertainment companies to push 3D, and it just may [...]

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