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Category Archives: Digital Media
Why do you own a tablet?
We just released our report “Tablet Computers: Post-PC Wonderland or Utopia?” which discusses the rise of tablets and whether we’re headed for a time when tablets are the norm and traditional computers (desktops/laptops) are niche products. Our consumer data is derived from New Media Measure, our syndicated survey that examines attitudes and behaviors about myriad [...]
Also posted in mobile
Tagged Amazon Kindle Fire, computers, Digital Media, iPad, mobile devices, PCs, tablets
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Strange Things Are Afoot at the Googleplex
The path to success in social networking is tremendously difficult. The established players are so utterly dominant, and the services they provide seem to cover almost every conceivable need, that any exploitable niche remains, more or less, niche. Taken together, Facebook, Twitter, and LinkedIn (the top three social networks) cover 95% of the social networking [...]
Also posted in Social Media, Uncategorized
Tagged Facebook, Foursquare, gmail, Google, Larry Page, LinkedIn, new media measure, Path, Pinterest, Polar Plunge, SEO, Social Media, twitter, youtube
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The Kindle Fire: it’s not as bad as you think
I have a smartphone and have, unfortunately, become very attached to it. I use it mostly to surf the Internet, and streaming video has also become a recent favorite. So the idea of having a similar device with a larger screen has always been compelling since the iPad’s debut, yet I’ve never found a tablet [...]
Also posted in Business, mobile
Tagged Amazon, Amazon Prime, iPad, kindle fire, Netflix, Tablet, tablet PC, tablets
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Will you pay for Spotify?
For those who joined Spotify at the beginning of its launch in the U.S., the unlimited-streaming honeymoon will soon be coming to an end. The free service will now max out at ten hours per month and five listens per track, and many are left wondering – will users upgrade to a paid Spotify subscription, [...]
Interpret’s Social Media Segmentation
We recently conducted a segmentation on our New Media Measure data and published the results in a new report. The report examines the five segments – how they are defined, their market size, which social networks they use, what they do on social networks, and more. For example, here’s a look at the size of [...]
Also posted in Social Media
Tagged Facebook, LinkedIn, myspace, new media measure, segmentation, Social Media, social networking, twitter
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Google Music Beta (a belated review)
The original iPod was first rolled out a decade ago this month, and it utterly transformed the way we consume music. It’s safe to say that digital music is rampantly popular; according to NMM Q2 data, 46% percent of consumers listen on a weekly basis–this number jumps to 94% among consumers that own at least [...]
Tagged Amazon, Apple, Cloud, Cloud Player, digital music, Google, iCloud, iPod, kindle fire, mp3, music
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New Kindle Fire will (eventually) give the iPad a run for its money
Following the launch of the iPad early last year, there have been a slew of new tablets that have been released into the market, some of which have already been discontinued. None have really come close to touching the iPad, in both design or market penetration. However, after Wednesday’s announcement of the new Kindle Fire, [...]
GetGlue is making the right moves
Media check-in apps have blown up in the past few months. Services like GetGlue and Miso have been partnering with content owners and distributors to offer consumers who check in to shows special stickers, or even discounts at their online stores. Both Miso and GetGlue have partnered with DirecTV to allow users to check in [...]
Also posted in Social Media
Tagged DirecTV, entertainment weekly, gap, getglue, HTC, miso, TV
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Interpret Announces inchartsdata.com
We’re very excited to announce inchartsdata.com, our online store for new media data, reports and trends. Read our press release here or better yet, visit the store here and see why we’re excited. If you’re looking for any particular data, hit us up in the comments or email sales@interpretllc.com.
Also posted in Business, mobile, Social Media, Traditional Media, Video Games
Tagged casual games, Data, Digital Media, graphs, incharts, mobile, movies, music, Netflix, Social Media, Video games
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How will consumers react to the new Netflix/Qwikster?
Reed Hastings’ announcement on Sunday that Netflix would be splitting into a DVD by mail only service named Qwikster and a streaming only service (whose name would remain Netflix) came as quite a shock. In his blog post, Hastings apologized for not stating the reasons behind the latest price increase—which was in part to not [...]