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Category Archives: mobile

Why do you own a tablet?

We just released our report “Tablet Computers:  Post-PC Wonderland or Utopia?” which discusses the rise of tablets and whether we’re headed for a time when tablets are the norm and traditional computers (desktops/laptops) are niche products. Our consumer data is derived from New Media Measure, our syndicated survey that examines attitudes and behaviors about myriad [...]

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The Kindle Fire: it’s not as bad as you think

I have a smartphone and have, unfortunately, become very attached to it. I use it mostly to surf the Internet, and streaming video has also become a recent favorite. So the idea of having a similar device with a larger screen has always been compelling since the iPad’s debut, yet I’ve never found a tablet [...]

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Nintendo 3DS: On Life Anew

We’ve covered Nintendo’s latest handheld with great interest here because the fate of the 3DS has many implications in the marketplace, and not just for gaming. As a consumer electronics product that has both a high quality 3D feature-set and affordability relative to other 3D options, the 3DS is an interesting case study for home [...]

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New Kindle Fire will (eventually) give the iPad a run for its money

Following the launch of the iPad early last year, there have been a slew of new tablets that have been released into the market, some of which have already been discontinued. None have really come close to touching the iPad, in both design or market penetration. However, after Wednesday’s announcement of the new Kindle Fire, [...]

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Interpret Announces inchartsdata.com

We’re very excited to announce inchartsdata.com, our online store for new media data, reports and trends. Read our press release here or better yet, visit the store here and see why we’re excited. If you’re looking for any particular data, hit us up in the comments or email sales@interpretllc.com.

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Cell Phone Selection-Why Some People Prefer “Dumb” Phones

This week’s Data Point of the Week examines the main concerns consumers have when purchasing phones. These reasons are segmented by the specific type of phone purchased to glean some understanding on why phone owners purchased app-heavy smartphones, middle-ground messaging phones, or bare-bones basic phones. The range of factors for each of the three major [...]

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The Nintendo 3DS: An Early Warning of Things to Come?

In February of 2011 Interpret LLC released the Interpretations Report “Nintendo 3DS: Fighting for Pocket Share,” in which it was suggested that Nintendo will be challenged by the rise of mobile gaming on phones and tablets alike.  Months later, Nintendo acknowledged the shortcomings of its device by reporting an operating loss and re-pricing the 3DS.  [...]

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New Media Measure US intrend Report Q4 2010 now for sale

Our New Media Measure™ intrend reports provide an in-depth look at consumers’ new media behaviors and consumption, and how those are changing with time. Below are some key findings from our 4th Quarter 2010 intrend report. Disc rentals from kiosks and online stores have both increased by 24% year over year. Conversely, brick and mortar [...]

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Is the photo sharing app world already too crowded?

Within the past few weeks two new photo sharing apps have been released—Color and Pixable. Color allows users to see the photos and videos of anyone currently using the app in their vicinity. Pixable, unlike its predecessors, is a photo aggregator, letting users access all their pictures—even from Facebook—in one location. The photo sharing app [...]

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March 14th-18th: New Media Measure Data Points

Courtesy of our Twitter account… Monday, March 14 AT&T first to cap broadband usage; 44% of consumers have streamed movies/tv shows in past 3 months. http://huff.to/fNrvYX Tuesday, March 15 Microsoft released #IE9 today. 68% of internet users have used @IE in last month http://bit.ly/gCl5qr Wednesday, March 16 Users of top TV streaming sites show interest [...]

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