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Category Archives: Social Media

Strange Things Are Afoot at the Googleplex

The path to success in social networking is tremendously difficult. The established players are so utterly dominant, and the services they provide seem to cover almost every conceivable need, that any exploitable niche remains, more or less, niche. Taken together, Facebook, Twitter, and LinkedIn (the top three social networks) cover 95% of the social networking [...]

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Will Facebook users embrace Timeline?

A few weeks ago a friend of mine from college quoted a wall post I left on her Facebook profile at the beginning of our freshman year of college. I read the post and was mortified. Only an eighteen year old would write such a silly comment—I was trying to convince her to watch Star [...]

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Interpret’s Social Media Segmentation

We recently conducted a segmentation on our New Media Measure data and published the results in a new report. The report examines the five segments – how they are defined, their market size, which social networks they use, what they do on social networks, and more. For example, here’s a look at the size of [...]

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GetGlue is making the right moves

Media check-in apps have blown up in the past few months. Services like GetGlue and Miso have been partnering with content owners and distributors to offer consumers who check in to shows special stickers, or even discounts at their online stores. Both Miso and GetGlue have partnered with DirecTV to allow users to check in [...]

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Interpret Announces inchartsdata.com

We’re very excited to announce inchartsdata.com, our online store for new media data, reports and trends. Read our press release here or better yet, visit the store here and see why we’re excited. If you’re looking for any particular data, hit us up in the comments or email sales@interpretllc.com.

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Facebook’s New Subscribe Feature and Friends List

Facebook yesterday launched a new feature that allows users to subscribe to non-friends’ public updates, as well as customize the updates of current friends they want displaying on their news feeds. The profiles will now display the number of people subscribed to it and the number of subscriptions that person has, similar to the Twitter [...]

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New Media Measure US intrend Report Q4 2010 now for sale

Our New Media Measure™ intrend reports provide an in-depth look at consumers’ new media behaviors and consumption, and how those are changing with time. Below are some key findings from our 4th Quarter 2010 intrend report. Disc rentals from kiosks and online stores have both increased by 24% year over year. Conversely, brick and mortar [...]

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Is the photo sharing app world already too crowded?

Within the past few weeks two new photo sharing apps have been released—Color and Pixable. Color allows users to see the photos and videos of anyone currently using the app in their vicinity. Pixable, unlike its predecessors, is a photo aggregator, letting users access all their pictures—even from Facebook—in one location. The photo sharing app [...]

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February 22nd-25th: New Media Measure Data Points

Here’s a recap of the New Media Measure data points we released this week: Tuesday, February 22 iPad 2 to be announced Mar 2—60% of those who plan to buy a tablet are planning on getting an iPad http://bit.ly/i9BTiL #DPOD Wednesday, February 23 Price and online videos are top reasons for not subscribing to cable/satellite [...]

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New Media Measure US intrend Report Q3 2010 now for sale

New Media Measure US intrend Report Q3 2010 –

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