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Strange Things Are Afoot at the Googleplex

The path to success in social networking is tremendously difficult. The established players are so utterly dominant, and the services they provide seem to cover almost every conceivable need, that any exploitable niche remains, more or less, niche. Taken together, Facebook, Twitter, and LinkedIn (the top three social networks) cover 95% of the social networking [...]

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Online Gaming and the FPS

In the last two decades, the first-person shooter has been a bread and butter release for publishers and gamers alike. Every gamer has fond memories of hours spent blasting bad guys through the hero’s eyes. For publishers, these games have shown enormous capability to drive big-time sales. In the mid-to-latter half of the 90′s, the [...]

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Cell Phone Selection-Why Some People Prefer “Dumb” Phones

This week’s Data Point of the Week examines the main concerns consumers have when purchasing phones. These reasons are segmented by the specific type of phone purchased to glean some understanding on why phone owners purchased app-heavy smartphones, middle-ground messaging phones, or bare-bones basic phones. The range of factors for each of the three major [...]

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3D Gaming Driving Wider 3D Interest

Eighteen months after Avatar was released and opened a tidal wave of 3D upselling, the entertainment industry is still looking for ways to innovate and sell the average consumer on 3D technology, especially in the home. Beyond home movies and televisions, gaming is the newest frontier for entertainment companies to push 3D, and it just may [...]

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Zynga: From a Dog to a Star

I still remember vividly the conversation I had with Mark Pincus in Novemeber 2009 about social gaming and a small company called Zynga. Mark was kind enough to spend an hour of his precious vacation time talking to me while skiing in Colorado. At the time, the company had less than 100 employees, Farmville was [...]

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The Great Disconnect

This year’s E3 highlighted two conflicting themes.  The first theme, related to game software, was the overwhelming focus of developers and publishers on extending known IP as far as possible—this trend has been with the industry from nearly the beginning, but  has  escalated of late due to a couple of factors.  First, game developers have [...]

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Nintendo E3 Roundup

E3 “Console reveal” years are always an important launching point for gaming devices where the public gets their first chance to meet and interact with new consoles. Nintendo’s new console was the biggest highlight marking the first leap into eighth-gen consoles. Nintendo certainly had fans on edge for the big moment and they delivered an [...]

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Feb. 28th-Mar. 4th Data Points

Here’s a recap of the New Media Measure data points we released last week: Monday, February 28th .@amazon shoppers are 47% more likely to stream from @netflix. Will Netflix lose customers to Amazon? http://on.mash.to/fQztFR #DPOD Tuesday, March 1st 70% of social networkers are concerned about the privacy of information they share online http://on.mash.to/gXwPX4 #DPOD Wednesday, [...]

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3D, Evolved…

If 2010 CES was a big come out party for 3DTVs, the 2011 CES certainly belonged to tablets (with more than 80 products on the show floor). However, TV manufacturers showed undeterred 3D support despite unsatisfactory sales figures in 2010. Sir Howard Stringer, along with Seth Rogen and Jay Chou, showed off a slew of [...]

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MySpace Is Not a Social Network Anymore

When I was considering writing a blog post analyzing the viability of MySpace’s new strategy, I was fully prepared to rail against the new strategy as trying to keep a dead brand afloat by addressing a need that wasn’t real.  I even wrote about half of that post before realizing that MySpace actually has a [...]

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