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Tag Archives: Advertising

Will Facebook users embrace Timeline?

By Stephanie Sutton | Published January 10, 2012

A few weeks ago a friend of mine from college quoted a wall post I left on her Facebook profile at the beginning of our freshman year of college. I read the post and was mortified. Only an eighteen year old would write such a silly comment—I was trying to convince her to watch Star [...]

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Do clicks really represent your ultimate buyer?

By Michael Dowling | Published June 7, 2011

Let me first qualify that question and provide some context. Mark Suster, who writes a blog called Both Sides of the Table, wrote an interesting post a couple weeks ago arguing that The Future of Advertising Will Be Integrated. I had my own take on it, in which I posit there is significant untapped potential in display advertising. In [...]

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Search street cred

By Michael Dowling | Published May 24, 2011

I recently read a post by Albert Wenger, partner at Union Square Ventures, on his Continuations blog that sparked a bit of an internal dialogue. The post, “The Unbundling of Product Discovery from Commerce” talked about how Search is not a tool of “discovery.” In other words, if you know exactly what you are looking [...]

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Is the future of advertising integrated?

By Michael Dowling | Published May 16, 2011

Before I answer, let me point to two worthwhile reads for some perspective on why some believe  the future of advertising is integrated. The Future of Advertising will be Integrated, written by Mark Suster (@msuster) of GRP Partners here in Los Angeles, argues that ads that are integrated with content in authentic ways are significantly [...]

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Hybrid Television Viewers

By Michael Dowling | Published May 4, 2011

News yesterday, that for the first time in 20 years, television households in the US declined. This comes at an interesting time for the television industry as it grapples with the forces of new media technologies. The news is being touted as the death knell for television, and while a decline for the first time [...]

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Will the New Kindle Kindle Sales?

By Kira Deutch | Published April 14, 2011

When Amazon came out with the Kindle, and Sony, Barnes & Noble, and others introduced their own e-readers, many literary purists were distraught that a device could destroy the visceral experience of reading an actual book–the smell of starched paper, the cracked spines, the dog-eared pages. However, e-readers have proven to be a raging success [...]

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Better Content Through…Advertising?

By Jason Lau | Published March 31, 2011

By Jason Lau and Matthew Mates On Monday, the New York Times launched its paywall—the much-ballyhooed $40 million dollar endeavor designed to get everyone but the lightest of users to fork over at least $15 per month for access to content that just last week was completely free. Of course, those looking to skirt the [...]

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Is Spotify finally arriving in the U.S.?

By Josh Bell | Published February 4, 2011

I read in the LA Times yesterday that EMI may be near a deal with Spotify music subscription service, signifying that Spotify could finally be launching in the U.S. A year ago, I tackled the subject of whether a viable streaming service could emerge from the fray (click here for more). But I quickly wanted [...]

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Interpret’s intrend reports are now available for purchase

By Josh Bell | Published October 22, 2010

Our New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment. The US and UK 2010 reports are now available in our docstoc.com store. Here is the preview of the US report: New Media [...]

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Privacy – Opt-in v Opt-Out

By Michael Dowling | Published October 21, 2010

I recently wrote a post about Ad Cookies and Privacy in which I suggested the debate about privacy protections being compromised by the tiny bits of code monitoring our behavior online has merit on both sides. While there is some cause to be concerned about what data is being collected, there are benefits to it [...]

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