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Tag Archives: Electronic Arts
Digital Gaming Downloads-Who’s in the Lead?
Given the recent dust up over Battlefield 3 being limited exclusively to EA’s own Origin download and distribution service, I felt we should take a quick look at the rise of the digital download market. As an industry, digital game distribution has grown 17% in the last year according to our New Media Measure data. [...]
Posted in Digital Media, Video Games
Also tagged digital downloads, EA, games, new media measure, Popcap, Steam, Valve, Video games
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In-game advertising works: Highlights from the IAB’s Digital Media Case Study Road Show
On Monday, I had the opportunity to attend the IAB’s Digital Media Case Study Road Show and watch fellow marketers, including several of our clients, present their recent successful marketing campaigns within the gaming space. The strength of the road show was due in part to the variety of campaigns presented. The IAB mentioned that [...]
Posted in Advertising, Digital Media, Video Games
Also tagged Appssavvy, CafeMom, Digital Media, IAB, in-game advertising, microsoft, Microsoft Advertising, Mindshare, WildTangent
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