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Tag Archives: Facebook

Strange Things Are Afoot at the Googleplex

By Thomas Houston | Published February 29, 2012

The path to success in social networking is tremendously difficult. The established players are so utterly dominant, and the services they provide seem to cover almost every conceivable need, that any exploitable niche remains, more or less, niche. Taken together, Facebook, Twitter, and LinkedIn (the top three social networks) cover 95% of the social networking [...]

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Will Facebook users embrace Timeline?

By Stephanie Sutton | Published January 10, 2012

A few weeks ago a friend of mine from college quoted a wall post I left on her Facebook profile at the beginning of our freshman year of college. I read the post and was mortified. Only an eighteen year old would write such a silly comment—I was trying to convince her to watch Star [...]

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Interpret’s Social Media Segmentation

By Josh Bell | Published October 19, 2011

We recently conducted a segmentation on our New Media Measure data and published the results in a new report. The report examines the five segments – how they are defined, their market size, which social networks they use, what they do on social networks, and more. For example, here’s a look at the size of [...]

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Facebook’s New Subscribe Feature and Friends List

By Stephanie Sutton | Published September 15, 2011

Facebook yesterday launched a new feature that allows users to subscribe to non-friends’ public updates, as well as customize the updates of current friends they want displaying on their news feeds. The profiles will now display the number of people subscribed to it and the number of subscriptions that person has, similar to the Twitter [...]

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New Media Measure US intrend Report Q4 2010 now for sale

By Stephanie Sutton | Published May 10, 2011

Our New Media Measure™ intrend reports provide an in-depth look at consumers’ new media behaviors and consumption, and how those are changing with time. Below are some key findings from our 4th Quarter 2010 intrend report. Disc rentals from kiosks and online stores have both increased by 24% year over year. Conversely, brick and mortar [...]

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February 22nd-25th: New Media Measure Data Points

By Josh Bell | Published February 25, 2011

Here’s a recap of the New Media Measure data points we released this week: Tuesday, February 22 iPad 2 to be announced Mar 2—60% of those who plan to buy a tablet are planning on getting an iPad http://bit.ly/i9BTiL #DPOD Wednesday, February 23 Price and online videos are top reasons for not subscribing to cable/satellite [...]

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MySpace Is Not a Social Network Anymore

By Zak Kirchner | Published November 22, 2010

When I was considering writing a blog post analyzing the viability of MySpace’s new strategy, I was fully prepared to rail against the new strategy as trying to keep a dead brand afloat by addressing a need that wasn’t real.  I even wrote about half of that post before realizing that MySpace actually has a [...]

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Interpret’s intrend reports are now available for purchase

By Josh Bell | Published October 22, 2010

Our New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment. The US and UK 2010 reports are now available in our docstoc.com store. Here is the preview of the US report: New Media [...]

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The “Other” Facebook Movie

By Kira Deutch | Published October 1, 2010

You may never have heard of the supposedly pseudo-documentary, Catfish, as it lies in the shadow of the new Facebook movie coming out today. However, Catfish may have heard about you. The movie chronicles a Facebook relationship that blossoms from a seemingly innocuous painting sent by an 8 year-old-girl. Nev Schulman, the director’s brother, is [...]

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MySpace’s Facebook Status Update Sync All Part of the Plan

By Zak Kirchner | Published September 1, 2010

Interpret’s New Media Measure found that 85% of users with an active MySpace profile also had a Facebook profile in Q2. Further, 57% of those people who had both a MySpace and Facebook account had updated their status in the past month. Before this new syncing feature, users on MySpace would have to navigate away from the site in order to update their Facebook status. Now, they have the opportunity to stay engaged with their MySpace profile while also keeping Facebook updated.

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