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Tag Archives: iPad

Why do you own a tablet?

We just released our report “Tablet Computers:  Post-PC Wonderland or Utopia?” which discusses the rise of tablets and whether we’re headed for a time when tablets are the norm and traditional computers (desktops/laptops) are niche products. Our consumer data is derived from New Media Measure, our syndicated survey that examines attitudes and behaviors about myriad [...]

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The Kindle Fire: it’s not as bad as you think

I have a smartphone and have, unfortunately, become very attached to it. I use it mostly to surf the Internet, and streaming video has also become a recent favorite. So the idea of having a similar device with a larger screen has always been compelling since the iPad’s debut, yet I’ve never found a tablet [...]

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New Kindle Fire will (eventually) give the iPad a run for its money

Following the launch of the iPad early last year, there have been a slew of new tablets that have been released into the market, some of which have already been discontinued. None have really come close to touching the iPad, in both design or market penetration. However, after Wednesday’s announcement of the new Kindle Fire, [...]

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Mobile Device Convergence or How Apple Came to Rule the World

Today’s data point of the week (with brand-spanking new Q2 data!) captures an important movement in consumer technology. If it wasn’t already obvious, the multitude of available gadgets that have performed single functions are hitting e-waste collection bins in favor of smaller devices that are more competent in a vast number of functions. Technological advances [...]

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The Nintendo 3DS: An Early Warning of Things to Come?

In February of 2011 Interpret LLC released the Interpretations Report “Nintendo 3DS: Fighting for Pocket Share,” in which it was suggested that Nintendo will be challenged by the rise of mobile gaming on phones and tablets alike.  Months later, Nintendo acknowledged the shortcomings of its device by reporting an operating loss and re-pricing the 3DS.  [...]

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February 22nd-25th: New Media Measure Data Points

Here’s a recap of the New Media Measure data points we released this week: Tuesday, February 22 iPad 2 to be announced Mar 2—60% of those who plan to buy a tablet are planning on getting an iPad http://bit.ly/i9BTiL #DPOD Wednesday, February 23 Price and online videos are top reasons for not subscribing to cable/satellite [...]

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The Phone Gaming Revolution: Do the PSP and DS Stand a Chance?

The release of my most recent report, entitled “The Phone Gaming Revolution: Do the PSP and DS Stand a Chance?,” this week generated a great deal of heated discussion on video game and tech websites that I feel warrants a response from me.  The report points to the explosive growth of phone gaming and questions [...]

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