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Tag Archives: Social Media

Strange Things Are Afoot at the Googleplex

By Thomas Houston | Published February 29, 2012

The path to success in social networking is tremendously difficult. The established players are so utterly dominant, and the services they provide seem to cover almost every conceivable need, that any exploitable niche remains, more or less, niche. Taken together, Facebook, Twitter, and LinkedIn (the top three social networks) cover 95% of the social networking [...]

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Interpret’s Social Media Segmentation

By Josh Bell | Published October 19, 2011

We recently conducted a segmentation on our New Media Measure data and published the results in a new report. The report examines the five segments – how they are defined, their market size, which social networks they use, what they do on social networks, and more. For example, here’s a look at the size of [...]

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Interpret Announces inchartsdata.com

By Josh Bell | Published September 27, 2011

We’re very excited to announce inchartsdata.com, our online store for new media data, reports and trends. Read our press release here or better yet, visit the store here and see why we’re excited. If you’re looking for any particular data, hit us up in the comments or email sales@interpretllc.com.

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New Media Measure US intrend Report Q4 2010 now for sale

By Stephanie Sutton | Published May 10, 2011

Our New Media Measure™ intrend reports provide an in-depth look at consumers’ new media behaviors and consumption, and how those are changing with time. Below are some key findings from our 4th Quarter 2010 intrend report. Disc rentals from kiosks and online stores have both increased by 24% year over year. Conversely, brick and mortar [...]

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Hybrid Television Viewers

By Michael Dowling | Published May 4, 2011

News yesterday, that for the first time in 20 years, television households in the US declined. This comes at an interesting time for the television industry as it grapples with the forces of new media technologies. The news is being touted as the death knell for television, and while a decline for the first time [...]

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Trends in MMO and Social Games

By Michael Cai | Published May 2, 2011

Last week I presented “Trends in MMO and Social Games” at the LA Games Conference, and we’ve had quite a few requests for that presentation. You can download the entire document here, and I’ll be posting some follow-up thoughts later this week.

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Is the photo sharing app world already too crowded?

By Stephanie Sutton | Published April 15, 2011

Within the past few weeks two new photo sharing apps have been released—Color and Pixable. Color allows users to see the photos and videos of anyone currently using the app in their vicinity. Pixable, unlike its predecessors, is a photo aggregator, letting users access all their pictures—even from Facebook—in one location. The photo sharing app [...]

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New Media Measure US intrend Report Q3 2010 now for sale

By Josh Bell | Published December 1, 2010

New Media Measure US intrend Report Q3 2010 –

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MySpace Is Not a Social Network Anymore

By Zak Kirchner | Published November 22, 2010

When I was considering writing a blog post analyzing the viability of MySpace’s new strategy, I was fully prepared to rail against the new strategy as trying to keep a dead brand afloat by addressing a need that wasn’t real.  I even wrote about half of that post before realizing that MySpace actually has a [...]

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Can Twitter Save Ping?

By Josh Bell | Published November 12, 2010

Yesterday Twitter announced that it had linked up with Ping, the iTunes social network, to make it easier to share music with your friends and followers.  As someone who loves to force music on other people, I’m happy to hear this news. However, like most people, I don’t actually use Ping.  In fact, according to [...]

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