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Tag Archives: twitter

Strange Things Are Afoot at the Googleplex

The path to success in social networking is tremendously difficult. The established players are so utterly dominant, and the services they provide seem to cover almost every conceivable need, that any exploitable niche remains, more or less, niche. Taken together, Facebook, Twitter, and LinkedIn (the top three social networks) cover 95% of the social networking [...]

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Interpret’s Social Media Segmentation

We recently conducted a segmentation on our New Media Measure data and published the results in a new report. The report examines the five segments – how they are defined, their market size, which social networks they use, what they do on social networks, and more. For example, here’s a look at the size of [...]

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Facebook’s New Subscribe Feature and Friends List

Facebook yesterday launched a new feature that allows users to subscribe to non-friends’ public updates, as well as customize the updates of current friends they want displaying on their news feeds. The profiles will now display the number of people subscribed to it and the number of subscriptions that person has, similar to the Twitter [...]

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Can Twitter Save Ping?

Yesterday Twitter announced that it had linked up with Ping, the iTunes social network, to make it easier to share music with your friends and followers.  As someone who loves to force music on other people, I’m happy to hear this news. However, like most people, I don’t actually use Ping.  In fact, according to [...]

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Android – 100k apps, important or not?

News that the Android Marketplace now has 100,000 apps available to Android OS owners got us thinking – do Android users really care and what does this mean for their attempts to sway consumers from other OS platforms? According to data from New Media Measure’s™ second quarter 2010 study, nearly 40% of all smartphone owners use [...]

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Interpret’s intrend reports are now available for purchase

Our New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment. The US and UK 2010 reports are now available in our docstoc.com store. Here is the preview of the US report: New Media [...]

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Internet Junkies?

For some, losing access to the internet is a vacation from distraction. For others, it’s a nightmare. Interpret’s New Media Measure found that 66% of active social networkers feel “disconnected from the world” when they lose internet access.

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MySpace’s Facebook Status Update Sync All Part of the Plan

Interpret’s New Media Measure found that 85% of users with an active MySpace profile also had a Facebook profile in Q2. Further, 57% of those people who had both a MySpace and Facebook account had updated their status in the past month. Before this new syncing feature, users on MySpace would have to navigate away from the site in order to update their Facebook status. Now, they have the opportunity to stay engaged with their MySpace profile while also keeping Facebook updated.

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