Hispanic, Latino and “En español”
Hispanic Media and Entertainment: Interpret has long prided itself on its international research across all major and emerging markets, including Latin America. With the launch of our Hispanic/LATAM media and entertainment practice, we are continuing this legacy while focusing much more energy on understanding this growing consumer segment here in the U.S. Our team consists of professionals with experience working at studios, distributors, production companies, media agencies, other major suppliers and panel vendors. This breadth of experience across Hispanic media and entertainment gives us a unique perspective on client objectives and how best to design research to understand Hispanic consumer behavior.
Interpret conducts every type of research in Spanish, Portuguese, English or “Spanglish” for the Hispanic market in the U.S. and Latin America, including: online quantitative, intercepts, focus groups and in-depth interviews, live audience test screenings, and B2B research. New Media Measure Hispanic™: As part of our Hispanic Media and Entertainment practice, and a complement to our custom work, we launched New Media Measure Hispanic™ in 2013 to better measure Hispanic media behavior, product/brand consumption and attitudes around emerging technology. Our sampling strategy enables more nuanced insight by taking into consideration unique new media adoption and consumption patterns depending on country of origin, Spanish language dominance and cultural identity.