Interpret

By Chantal Tode
July 24, 2012

With mobile commerce growing, television is a proving to be a significant influencing factor on consumers’ mobile purchases, according to a new report from Interpret LLC.

The report, Utilizing Multiple Screens Effectively: Television's Role in Mobile Purchasing, takes a look at whether TV, as the most popular medium among consumers, can be used by advertisers to drive purchases on mobile devices. The report found that 62 percent of consumers want advertisers to make it easier to purchase products seen on TV.

To read the entire article, click below:

Mobile Marketer

By Anton Troianovski, Spencer E. Ante and Jessica E. Vascellaro
June 8, 2012

Joshua Gallo of Los Angeles loves breeding and caring for a virtual menagerie of big-eyed, brightly colored creatures in an iPad game called "Tiny Zoo." The online game is free to download. But almost every week its producers release a new batch of cute animals for sale, including the Cash Cow. Joshua, 8 years old, couldn't resist and ponied up $50, almost two months' allowance. Inside San Francisco headquarters of the game's developer, TinyCo, a printout tallied proceeds from a few days of Cash Cow sales. The total take: about $50,000, according to Chief Executive Suli Ali.

To read the entire article, click below:

Wall Street Journal

By Gabe Samuels
May 29, 2012

During an afternoon session loaded with presentations from important players such as Microsoft, Yahoo, Viacom and Interpret, a standing room-only crowd at last week’s ARF Board Room were treated to some new views of “the viewers.” No longer is the distraction necessarily a bad thing from the programmer’s – or the advertiser’s – point-of-view. Now, it seems that multitasking may in fact be a good development.

To read the full article, please click below:

MediaPost

By Laurie Sullivan
September 28, 2011

Ads tied to games in social media sites have become more influential for those who play them than previously believed. In fact, 24% of people who play casual games report having clicked on an ad in a social game and made an online purchase, according to a study released Wednesday.

To read the full article, please click below:

MediaPost

By Brendan Sinclair
September 24, 2011

LOS ANGELES--One of Nintendo's biggest selling points for the 3DS is its glasses-free 3D effect, but a new survey from research firm Interpret LLC shows more than a quarter of players think it actually makes the games worse. Speaking at the 3D Gaming Summit today, Interpret senior vice president of strategy and analysis Dan Casey revealed findings from the company's latest annual survey into 3D entertainment.

Read the full article at Gamespot

By Darrell Etherington
September 15, 2011

The iPad gaming community is big and getting bigger, according to a new report from market research firm Interpret. Total iPad gamers number 8 million out of 11.4 million iPad owners in the U.S. alone, according to Interpret. It’s a growing community in terms of both straight numbers and also in terms of percentage of the overall iPad owner pool, according to the firm, but at least one game maker seems firmly committed to ignoring the opportunity inherent in that growth.

To read the full article, please click below:

GigaOM

By Frank Cidalfi
September 15, 2011

Around 7 out of 10 iPad owners use their devices to play games, according to a recent study.

Research firm Interpret's recent report, "iPad Gamers: A Look At The Users Of Gaming's Shiny New Toy," claims that approximately 71 percent of the over 8 million people who own iPads in the United States use the device for games.

To read the full article, please click below:

Gamasutra

By James Brightman
September 15, 2011

iPad and iPhone have both taken the games industry by storm, as Apple's iOS platform has made games cheaply available, widely accessible, and importantly for developers, fairly low risk to create. More and more developers are flocking to iOS and more and more consumers are playing games on either an iPhone or iPad.

Market research firm Interpret has issued a new report "iPad Gamers: A Look at the Users of Gaming's Shiny New Toy," which Interpret says "demonstrates that Apple's popular tablet computer is both drawing the attention of traditional console gamers and developing its own new user base of nontraditional gamers."

To read the full article, please click below:

IndustryGamers

By eMarketer Blog
July 19, 2011

Interactive marketers can’t help but look to online video to take advantage of branding potential richer than that for previous online display ad formats. But like its static display counterpart, banner ads, online video advertising can appear in numerous ad sizes, placements and creative types, making it difficult for marketers to decide where to start.

Research from Yahoo! indicates certain video ad units are better at boosting advertiser and brand recall than others, providing marketers a tentative roadmap for increased online video advertising success.

Read the rest at eMarketer

By Ryan Lawler
June 29, 2011

Ask any TV exec if online video is affecting his business, and he’ll likely tell you video streams continue to be complementary rather than cannibalistic to live TV. But that may soon change, as a new study from Yahoo shows that online video viewing is increasingly happening during primetime viewing hours, and more of that video is full-length TV and movie content.

Previously, online video was mainly a workplace distraction, with viewers watching short, funny clips or live sporting events like the NCAA March Madness tournament online. After the workday was over, those viewers would go home and tune into live TV on the big screen. But that behavior has changed, likely due to the wider availability of TV shows and movies online through services like Netflix and Hulu.

Read the rest at GigaOM

By Mike Shields
June 29, 2011

By Frank Cifaldi
June 28, 2011

Consumer interest in Nintendo's 3DS handheld dropped dramatically between its announcement in 2010 and its release this past March.

That's according to a new report from market research firm Interpret, which says that consumer purchase intent went down 27 percent between its initial announcement and its retail debut.

According to Interpret analyst Michael Cai, Nintendo "put the cart before the horse; that is, they released the hardware without the necessary software to engender robust sales."

To read the full article, please read:

Gamasutra

By Aaron Baar
June 28, 2011

Launched with great fanfare and expectation in March, Nintendo's 3DS has not yet set the gaming world on fire -- partly because the content, price and interest aren't hitting a sweet spot among casual gamers (who would create a breakaway hit).

According to a new report from entertainment, media and technology market research firm Interpret, interest in Nintendo's game system has declined 27% since the company did a similar survey a year ago.

"The first [survey] was done right after Nintendo announced the 3DS, but before they actually showed anything. That was based on the anticipation of the consumers," Michael Cai, vice president of technology and gaming, tells Marketing Daily. "What you see was the purchase intention is underperforming, especially now that the device has been out for a few months."

To read the full article, please click

Media Post

By Kevin McGuire
June 28, 2011

Nintendo 3DS has failed to live up to the expectations according to an independent report, as interest in the portable 3D gaming device has dropped 27% since last year.

Entertainment research firm Interpret released their Q1 2011 3D Entertainment report and showed that the 3D market for the 3DS paled in comparison to the 3D market for other entertainment.

To read the full article, please click

Philadelphia Examiner

By Aaron Baar
June 20, 2011

Women are becoming a more powerful force in the gaming market, which could open up greater opportunities for game makers and marketers.

According to a new study released by entertainment, media and technology research firm Interpret, women now comprise equal market representation among interested game players. The company's recent New Media Measure finds that female console game use has increased over the past two years, and not just for the family-friendly Wii system. According to Interpret, 21% of women gamers use Xbox 360 (compared with 17% in 2009) and 16% use a PlayStation 3 (up from 12%).

To read the full article, please click below:

MediaPost

By M.H. Williams
June 16, 2011

Entertainment media research firm Interpret released today its new report, “Games and Girls: Video Gaming’s Ignored Audience”, which finds that while the female audience in gaming has grown, games tailored to their needs and preferences continue to go missing.

To read the full article, please click below:

IndustryGamers

By Dennis Nishi
April 27, 2011

The two-day event was held in Beverly Hills, Calif. and heavyweights from Sony, Electronic Arts and dozens of other companies that operate within and around the gaming space met with industry analysts for serious powwow about payment models, digital distribution and social media. The latter was the dominant topic in many of the panels—notably discussing Facebook as a gaming platform.

The free-to-play (F2P) model is expected to overtake subscription and fee services, said Michael Cai, vice president of video games at Interpret. Although Blizzard’s World of Warcraft remains the biggest online game, subscriptions have been flattening out. In free to play games like Dungeons & Dragons Online the revenue streams come from purchases members make within the game to enhance play or, for example, spiff up standard plate mail armor with some gold piping. “The conversion rate is still pretty low, though,” notes Cai.

To read the full article, please click below

Wall Street Journal

By Beth Snyder Bulik
April 4, 2011

Launch of 3-D Device Was Biggest in Company's History, but Marketing to Masses Poses Challenges

If your child has a Nintendo handheld game, get ready to be pestered for another one -- this time in 3-D.

Nintendo's 3DS, unlike current 3-D TV and movie screens, can be played without wearing special glasses. Players can also personalize the technology by taking 3-D photos and inserting those images into games.

To read the full article, please click the link below.

AdAge

By John Gaudiosi
March 21, 2011

With the release of even more handheld devices in 2011 -- including the iPad 2, Sony’s NGP (Next Generation Portable), Sony Ericsson’s Xperia Play, and a slew of powerful Android smart phones and tablets equipped with PlayStation Suite and powered by NVIDIA Tegra 2 technology -- Nintendo must differentiate itself even further to gain pocket share.

“Though the Nintendo 3DS distinguishes itself from the competitive set with its unique 3D entertainment features, it faces the challenge of entering an oversaturated market and overcrowded consumer pockets,” says Michael Cai, Interpret’s vice president of Games & Technology. “Nintendo succeeded with its Blue Ocean strategy for the Wii, but in the portable and mobile gaming market, the water is deeper and muddier.”

Hollywood Reporter

By mrweb
March 9, 2011

US media and technology research firm Interpret has launched a new digital ad testing tool, which uses ad tagging technology to track ad exposure among members of consumer panels worldwide.

Interpret was founded in 2006 by three former Nielsen Entertainment execs and helps clients plan, test and measure content on new media platforms.

Its newly launched ‘InTime’ tool is able to match each panellist to specific ad exposure, and then use surveys to understand the impact of each ad unit or campaign on brand awareness, interest and sentiment.

Vice President Dino Mytides says that as this approach does not rely on ‘pop ups’ that interrupt the browsing experience, surveys can be longer and provide more useful analysis. He adds that it can also be used to inform cross-media analysis of multimedia campaigns.

‘This methodology alleviates the many constraints of traditional web intercept research which, although used for more than a decade, is highly criticized by both media buyers and sellers,’ states Mytides. ‘Our clients have become exceedingly frustrated by low response rates, unreliable data and the intrusive user experience, so we are very excited to be pioneering this approach.’

By Marc Graser
March 5, 2011

"Studios had been suspect of online because it was early and people weren't online as much," says Grant Johnson, a former exec at Nielsen's NRG, who is now president and co-founder of market research firm Interpret, focused on the convergence of new media, entertainment, technology and advertising. "But penetration rates are so high now that your moviegoing universe is online."

Johnson adds that the latest crop of new-media platforms -- such as Trendrr and other conversation curators -- are having a significant impact on consumer behavior.

"We just need to know when it has an impact," whether it's a week before a film bows or even down to an hour before it hits the bigscreen, Johnson says.

Read the full article in Variety

By Chris Foresman
December 8, 2010

A new market research report shows that mobile phones—"particularly the iPhone"—make up a large and growing percentage of the handheld gaming market, while use of dedicated gaming devices like Nintendo's DS and Sony's PSP is slowly waning. With Apple's iPod touch outselling those other devices, plus the millions of iPhone and iPad sales, Apple's iOS is poised to become the number one mobile platform for games in the near future.

According to a new report by research firm Interpret, mobile phones are now responsible for about 44 percent of handheld gaming, up 53 percent over the last year. Use of a DS or PSP is down 13 percent over the same time period.

Ars Technica

By James Brightman
December 7, 2010

There's no denying that the rise of the iPhone and Apple's App Store, as well as Google's rising Android marketplace, has had a significant impact on the portable gaming space. A new report from the researchers at Interpret reveals that more and more people are turning to their phones for game time, leaving the DS and PSP behind.

IndustryGamers

By Mike Sharkey
December 7, 2010

A growing percentage of Nintendo DS and Sony PSP owners are putting down their handhelds in favor of gaming on smartphones. That's according to a new research report out today with a title that says it all, "The Phone Gaming Revolution: Do the DS and PSP Stand a Chance?"

GameSpy

By Brendan Sinclair
December 7, 2010

Interpret LLC survey finds number of handheld gamers still increasing, but mobile phone audience is making up ground quickly.

It doesn't take a research firm to know that more people are playing games on their mobile devices than ever before, but it might take a research firm to say how many more people are getting their gaming fix on phones. Research firm Interpret LLC today released a report suggesting that the number of smartphone gamers is growing faster than the audience for traditional handheld systems like the PSP and DS.

GameSpot

By Mike Shields
December 5, 2010

Social game firm may regret not focusing on ad revenue

Is social gaming giant Zynga ignoring the ad market at its own peril?

Just as advertising demand for social games is poised to explode—eMarketer predicts spending will surge 33 percent in 2011, to $192 million—the company behind monster hit FarmVille seems not to care. That could allow an opening for more experienced media companies like Disney, Electronic Arts and WildTangent to swoop in and grab the lion’s share of business.

AdWeek

By Brendan Sinclair
October 5, 2010

GDC Online 2010: Interpret LLC survey finds consumer awareness, desire for 3D content are rising across the board; cheaper TVs, Nintendo 3DS could be key drivers in coming year.

Who was there: Michael (Yuanzhe) Cai, vice president of research for Interpret LLC.

What they talked about: It doesn't take an especially insightful observer to notice the hype surrounding 3D everything of late, but there's some question as to how much of that hype is based on actual consumer demand. Cai's presentation looked to shed light on that issue with results from a 20-minute interview survey of nearly 1,500 US adults, covering a broad range of 3D topics from theatrical releases to home entertainment systems and games.

GameSpot

By IndustryGamers
September 21, 2010

The rise of downloadable content and digital downloads on Xbox Live, PlayStation Network, WiiWare, combined with the rise of online and social/casual gaming on PC has everyone talking about the soaring digital sector and the impending "death" of retail and big name stores like GameStop.

Wedbush Morgan analyst Michael Pachter previously said that it would take about 20 years for digital to completely replace physical discs, and now new research from Interpret LLC has shined a spotlight on retail remaining the "cornerstone of game sales." The Interpretations report, suggests that the growth rate for digital game sales is slowing, and only 20% of gamers buy titles digitally.

GameDaily

By Anthony Coogan
September 21, 2010

The Future is Getting Much Brighter for 3D Home Entertainment

UNIVERSAL CITY, CA (HollywoodToday) 9/21/2010–—Industry experts, pundits and consumer electronics retailers gathered last week for a two day series of seminars and 3D technology showcase to discuss and review the strides made over the past year in marketing theatrical and home 3D content and technologies.

Theatrical aside, home 3D was the major topic with content, glasses and 3D-ready TVs monopolizing the discussions. The most encouraging statistics were the rising interest in home 3D over theatrical. A 20-minute online survey of 1,458 respondents ages 12-65 conducted from Aug. 31 to Sept. 12 by Interpret, LLC, an independent research company that examines trends in consumer attitudes and confusion surrounding 3D technologies, indicated that popularity for theatrical features was waning, likely due to hastily produced or overall poor content such as “Clash of the Titans” and “Step up 3D”, both receiving scathing reviews. It seems that although opinion was mixed as to exactly why, one thing is for sure, theatrical releases have introduced millions of people to excellent digital 3D that had up to then pigeon holed 3D as just a gimmick.

Hollywood Today

By Billy Gil
September 21, 2010

While streaming and downloads may be taking an increasing bite of the home video pie, digital distribution is hardly affecting video games, according to a report by research firm Interpret.

The report shows 80% of gamers do not buy games digitally. In the first quarter of 2010, distribution grew on core PC platforms (e.g. Valve’s Steam) and consoles (such as Xbox Live Marketplace) but decreased on casual game portal sites in favor of social and mobile gaming, compared with the first quarter of 2009.

Home Media Magazine

By Robyn Weisman
September 17, 2010

Consumer awareness of 3D home technology has grown steadily this year and the rising knowledge is stoking interest in purchase of 3D devices, according to findings of new research.

Interpret research veep Michael (Yuanzhe) Cai, presenting the results of his firm's latest study at Variety's 3D Entertainment Summit, also said 3D films are attracting larger auds among all age groups.

"It was a surprise because we kept hearing more and more negative comments in the industry about the future of 3D, and so we didn't expect to see (3D's) positive perception improved across the board among consumers," Cai later told Daily Variety.

The 20-minute online survey of 1,458 respondents ages 12-65 was conducted by Interpret from Aug. 31 to Sept. 12.

Read more (and see more data) here:

Variety

By Chris Tribbey
September 16, 2010

UNIVERSAL CITY, Calif. — When only 21% of consumers surveyed say they probably or definitely would buy a 3DTV, according to research firm Interpret, it might seem studios and consumer electronics companies would be disappointed.

But those numbers are up from only 13% in the first quarter of the year, which is why most speakers at the third annual 3D Entertainment Summit are upbeat.

“They’re still a bit hesitant, but if they have disposable income and are in the market for a new TV, they’re considering all the factors,” said Yuanzhe Cai, VP of research for Interpret.

Not surprisingly, his firm’s research mirrors that from others regarding 3D: Both price and the need to wear glasses rank as the top two obstacles between consumers and a 3DTV set.

To read the full article, please click below:

Home Media Magazine

By Neil Glassman
July 23, 2010

The continued proliferation of social networks, further growth of streaming video and the domination of  free mobile apps in the marketplace. No surprises there. But taking a closer look at the quarterly New Media Measure study issued by Interpret reveals a number of less obvious trends in media behaviors, device ownership, attitudes and product consumption.

Social Times

By Jon Swartz
June 30, 2010

Now that Hulu has vastly expanded its service beyond computers -- to iPhone, iPad and other devices -- and widened its content, does that portend bad omens for Netflix on demand?...

To read the full article, please click below:

USA Today

By Stephanie Prange
June 29, 2010

Hulu has launched its much-anticipated $9.99 subscription service under a “Plus” tab on its website.

The service, available via invite only, boasts all current season episodes of “Glee,” “The Office,” “House,” “Modern Family,” “30 Rock,” “Family Guy” and “Grey’s Anatomy,” among other shows.  It also offers multiple back seasons of current and cancelled shows. Ads still appear on episodes in the service.

The Hulu Plus service is available via computer and on Apple’s iPhone, iPad and iPod Touch and Samsung TVs and Blu-ray players. It will soon be available on Sony’s TVs and Blu-ray players, Vizio’s TVs and Blu-ray players, Sony’s PlayStation 3, and Microsoft’s Xbox 360...

To read the full article, please click below:

Home Media Magazine

By Unicomm, LLC
June 23, 2010

Entertainment veterans launch Mobile Entertainment™ Summit, December 2010 in Los Angeles in Association with Variety.

LOS ANGELES, June 23 /NEWS.GNOM.ES/ — Unicomm, LLC, a leading event management company, in partnership with Bob Dowling, former Editor-in-Chief and Publisher of The Hollywood Reporter and President of The Bob Dowling Group based in Los Angeles, announced today the creation of the Mobile Entertainment Summit™.

Brought to you by the producers of the widely acclaimed 3D Entertainment Summit™ and 3D Gaming Summit™, this high level strategy and networking event will explore all facets of the mobile entertainment industry. This event will be held December 6-7, 2010 in Los Angeles, CA. and is presented in Association with Variety and in partnership with the Mobile Excellence Awards, the industry’s most prestigious awards program for the mobile industry, taking place on Monday, December 6th at Paramount Studios in Los Angeles, CA.

Click here to view full article.

By Kim Boatman
June 22, 2010

When you download that last episode of “Lost,” a new Tom Cruise movie or the latest best-seller online for free, you may find you’ve gotten more than you bargained for.

Online file-sharing sites can pose a significant risk to your personal data. And they’re proliferating quickly, despite efforts from the entertainment industries to combat piracy. Increasingly, some capitalize on the popularity of peer-to-peer networks to troll for your personal information.

To read the full article, click below.

Norton Cybercrime News

By iPad Summit
June 22, 2010

The iPad Summit, June 28, 2010 in San Francisco, is for game and entertainment companies eager to understand how best to position their products to take advantage of the new Apple iPad platform.

June 28th, 1:30 - 2:30 Consumer behavior and demographic usage patterns
Dana Jongewaard, Executive Editor, Expanded Audiences, IGN
Dean Takahashi, Lead Writer, VentureBeat
Michael Cai, Vice President of Video Games,Interpret LLC
Nicole Lazzaro, President, XEODesign
Shravan Goli, President, Dictionary.com

To register or learn more about the iPad Summit, click here.

By John Gaudiosi
June 20, 2010

3D games on the big screen and portable screen from Sony and Nintendo stole the show.

LOS ANGELES -- In tandem with E3 2010, where Sony and Nintendo stole the show with new PlayStation 3 3D games and a robust line-up of Nintendo 3DS stereoscopic games, new research shows that consumers are game for 3D. According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have vetted consumer interest in 3D technologies-5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”

To read the full article, please click below:

GamerLiveTV

By Gabriel Perna
June 17, 2010

This year, the biggest question at the Electronic Entertainment Expo, was not which of the new video gaming developments would do best, but whether any of them help revive a flagging industry.

The Expo, known as E3, is always showy -- Microsoft rolled out Kinect, its controller-less motion sensor device for the Xbox 360, with a stage show featuring Cirque De Soleil.

Nintendo then introduced the first ever 3-D only gaming console, the Nintendo 3DS. Sony tried to do Microsoft and Sony one better by unveiling a both a motion sensor device and 3-D games for its Playstation 3...

Click below to read the full article:

International Business Times

By Michael Cai
June 14, 2010

Nintendo 3DS Despite formal announcements, leading into E3, 16% of gamers are aware of Nintendo's intention to release a 3D handheld gaming device

SANTA MONICA, Calif., June 14, 2010 /PRNewswire via COMTEX/ -- Leading into the E3 gaming conference this week, Interpret releases data from a re-contact study of its New Media Measure(TM) consumer database showing that 16% of gamers are aware of Nintendo's intent to release a 3D handheld device. The study, "3D State of Union: Are Consumers Ready?" also reveals significant gender differences in terms of awareness, with 21% of male gamers showing awareness versus 9% of female gamers...

Click one of the links below to read the full article:

Bloomberg's BusinessWeek, Forbes, CNBC, Gadget Reviews, SmartBrief

By Mini Swamy
June 14, 2010

New Media Measure, Interpret LLC’s proprietary, quarterly survey of media behaviors, attitudes and product consumption, has released “Hulu’s (News - Alert) Biggest Challenge: Netflix or TV Everywhere?” The study revealed that Hulu’s success is in its ability to incorporate a subscription model in addition to the current ad-supported model.

Click here to read the full article.

By Variety
June 14, 2010

Two-Day Event Presented in Association with Variety Will Be Held Sept. 15 -- 16 in Los Angeles

LOS ANGELES & MILFORD, Conn., Jun 14, 2010 (BUSINESS WIRE) -- Sony has signed on as a Premier Sponsor of the 3rd annual 3D Entertainment Summit(TM), announced co-producers The Bob Dowling Group and Unicomm, LLC. Sony's involvement includes a major presence within the conference program, official 4K 3D projection provider of the conference sessions, and a showcase of Sony's leading 3D entertainment technologies -- demonstrating Sony's industry-leading commitment to the 3D ecosystem. The 3D Entertainment Summit, slated for September 15-16, 2010 at the Hilton Los Angeles/Universal City, is presented in association with Variety...

Click here to see full article.

By Digital Media Wire
June 11, 2010

After six years of tremendous success producing the annual Games & Mobile Forum in New York City, Digital Media Wire today announced speakers for the LA Games Conference (www.lagamesconference.com) to be held at the Pacific Design Center in West Hollywood, November 7-8, 2006.

The two-day event will focus on business, finance and creative developments in the gaming industry, including casual, console, mobile, online and pc markets and the increasing intersection of Hollywood and Madison Avenue with the gaming industry. The conference agenda will cover compelling roundtable discussions and panels including: Hollywood & the Games Industry, Casual Games: A View from the Top, Mobile Games: A View from the Top, Madison Avenue & Games, Moms, Social Networking & Community: Building Next Generation Entertainment Brands and The Next Wow? Extending Entertainment Franchises Through Games: Where We've Been. Where Can We Go?

The LA Games Conference will be attended by 300 of the most senior level executives at game publishers and developers and leading members of the leading members of the press. Like all Digital Media Wire events, the conference will put the top leaders in the industry -- developers and publishers -- in an intimate environment for 2 days where they can network, build relationships and do deals.

Michael Dowling, CEO, Interpret LLC

To read the full article, click here.

By John Gaudiosi
June 10, 2010

North Carolina, June 10 (Reuters Life!) - With 3D movies boosting both audience experiences and box office coffers, videogame publishers are following Hollywood's lead and developing 3D games to immerse players more into virtual worlds.

Game makers like Sony Computer Entertainment, Nintendo, Electronic Arts, Capcom, Take-Two Interactive, and Warner Bros. Interactive Entertainment will unveil stereoscopic 3D video games at the E3 Expo in Los Angeles next week where over 45,000 game industry professionals check out the big titles of the next year.

To read the full article, please click the following:

Reuters

By Erik Gruenwedel
June 9, 2010

Hulu’s effort to roll out a monthly subscription service faces numerous obstacles largely due to a user-base predicated on accessing free content, according to a new study.

The website for re-purposed television programming — co-owned by The Walt Disney Co., NBC Universal and News Corp.  — reportedly will bow a $9.95 monthly subscription plan for catalog content.

According to the study, conducted by Santa Monica, Calif.-based research firm Interpret, Hulu and Netflix streamers have decidedly different interests — the former more apt to stream TV content, and the latter more likely to stream movie content (among Hulu-only streamers, 93% watch TV shows and 60% watch movies, compared with 68% and 87%, respectively, for Netflix-only streamers).

To view full article, click the following:

Home Media Magazine

By Michael Dowling
June 7, 2010

SANTA MONICA, Calif., June 7, 2010 /PRNewswire via COMTEX/ -- Interpret, a leading media and technology research firm, has named industry veteran Jeff Tiddens as Director of Syndicated Sales. Tiddens brings a wealth of syndicated products and new media experience to the company. The announcement was made today by Interpret CEO and Co-Founder Michael Dowling...

Click the following to see the full article:

CNBC

By Aaron Barr
June 4, 2010

Price, Glasses Remain Barrier To Mass 3-D The addition of 3-D content is a bit of a chicken-and-egg battle, says Interpret's Michael Cai. While many movie studios are beginning to release 3-D DVDs and some networks and carriers are offering 3-D television content, such availability may not take off until TV market saturation has reached a tipping point.< The onslaught of marketing and demonstration of 3-D technology by television and consumer electronics manufacturers is beginning to show results as early adopters are showing interest in the technology for the home. 

According to research company Interpret, 5% of U.S. heads of households are "definitely interested" in purchasing a 3-D TV, and another 8% say they are "probably interested."...

Click the following for the full article:

MediaPost's Marketing Daily

By Hugh Bennett
June 3, 2010

Interpret LLC announced that its latest report (3D State of Union: Are Consumers Ready?) reveals the marketing campaigns of TV manufacturers and product demos at retail have spurred consumer interest in 3D technologies...

Click here for full article

By dmw
June 3, 2010

LOS ANGELES, - Digital Media Wire today announced speakers for the 2nd annual International Game and Film Lounge to be held at the Figueroa Hotel in downtown Los Angeles, June 14, 2010, the day the Electronic Entertainment Expo (E3) opens its doors at the LA Convention Center.

The International Game and Film Lounge –produced by Digital Media Wire in association with Variety and Nordic Game - brings together an eclectic mix of leading companies, talent and celebrities in film and games from the United States, Europe and Asia, to share ideas about international and transmedia aspects of the games and film industries and how to create new business opportunities at the intersection of these two exciting fields of media.

Michael Cai will be a panelist.

Click the following to dee the full article:

Digital Media Wire

By AGilroy
June 3, 2010

Recent 3D TV ad campaigns are successfully igniting consumer interest in 3D TVs, even in the midst of a recession.
So says Interpret, which now expects 4 million 3D TV sets to sell in the U.S. over the coming 12 months. The analytic firm found that 5 percent of heads of households say they are “definitely interested” in purchasing a 3D TV over the next 12 months, and another 8 percent are “probably interested.”

To read full article, click here

By Michael Cai
June 3, 2010

13% of American Households Are Interested in Purchasing a 3D TV Set in the Next 12 Months

SANTA MONICA, Calif., June 3 /PRNewswire/ -- According to Interpret's new report, "3D State of Union: Are Consumers Ready?" marketing campaigns of TV manufacturers and product demos at retail have spurred consumer interest in 3D technologies - 5% of heads of households stated that they are "definitely interested" in purchasing a 3D TV in the next 12 months, and another 8% are "probably interested."...

Click link below to read full article:

Yahoo! Finance

By Zak Kirchner
June 2, 2010

As social networking sites' privacy policies evolve, Interpret data
reveals few are willing to share professional information.

SANTA MONICA, Calif., June 2 /PRNewswire/ -- According to the latest data from Interpret's New Media Measure(TM) report, "Privacy Perimeters: Not All Consumer Data Is Created Equal," consumer attitudes towards their private information online is still evolving, but there is a distinct blueprint for consumer willingness to share.

According to New Media Measure(TM) consumer survey data, consumers are far more willing to reveal basic demographic information as well as their taste in media such as favorite movies, TV shows and music...

Click here to see full article.

By gamingbiz.com (admin)
May 22, 2010

3D technology is getting to its peak, down under in Australia. ‘Entertainment’ is something that PartyGaming, Virgin Games are big on. Content producers and platforms have largely also realised that a product or service for gamblers, needs to be appealing, or they won’t come back and will find another option that gets their attention.

With most companies having that in mind check out the big amount of entertaiment available now for all the fans, gamers and gamblers FIFA World Cup in South Africa SBS has revealed it will get in a three-way partnership with Sony and Harvey Norman to bring Australian soccer nuts the 2010 FIFA World Cup in South Africa in 3D.

To read the full article click on the followin link:

gamingbiz.com

By Massive
May 20, 2010

REDMOND, Wash., May 20 /PRNewswire-FirstCall/ -- Massive Inc., creator of the world's leading video game network, a wholly owned subsidiary of Microsoft Corp. and the leading network for video game advertising, and comScore Inc. today released a case study that showcases campaign results for Bing, Microsoft's decision engine. The study highlights comScore's AdEffx Action Lift for Gaming, a digital advertising measurement methodology designed specifically for console in-game advertising, developed in collaboration with Massive.

The results verified that Massive's in-game advertising campaign for Bing had a direct impact on consumer behavior, including site traffic and query searches, and emphasizes Massive's ability to measure return on investment (ROI) as effectively as other forms of digital marketing, such as online display or video advertising. The case study also includes separate findings from Interpret LLC that show substantial ad recall, impact to gamers, and increased brand and engagement metrics.

To read the full article click on one of the following:

CNN-Money, NBC26.com, SmartBrief

By theonllingames (Admin)
May 20, 2010

More humans are accepting into gaming through chargeless titles like Zynga’s “Treasure Isle” played online through amusing networking sites like Facebook, downloading chargeless amateur like ngmoco’s “Godfinger” on adaptable accessories VGP-BPS9 like iPhone and iPad, or sitting on a friend’s couch to play multiplayer maps with titles like Activision Blizzard’s “Call of Duty: Modern Warfare 2.”

“These chargeless options are absolutely adorning the address of video amateur a part of earlier and changeable demographics, and a lot of these consumers don’t in fact accede themselves gamers at all .Michael Cai, carnality admiral of video bold research, Interpret.

To read the full article click here.

By John Gaudiosi
May 13, 2010

The video game industry has weathered the economic slowdown better than most industries, but there could be a reason -- free games with new figures showing up to a third of gamers don't pay to play.

"These free options are definitely broadening the appeal of video games among older and female demographics, and a lot of these consumers don't actually consider themselves gamers at all," Michael Cai, vice president of video game research, Interpret.

Click Reuters.com see the full article.

By Eric Taylor
May 12, 2010

We’ve all experienced the pangs of envy when a game we want isn’t available on one platform or another. If you’re a MacBook Pro owner like me (and a dedicated Mac gamer), when you look for Mac games you step into a time machine — going backwards. PC owners saw the original Bioshock in 2007. I picked up the Mac version at the end of 2009 — two years later!

My example is an extreme one, but the fact is, it takes development shops time and money to port games between platforms and so there has to be a real business case to port a game over. When the stakes are high and games expensive to make, one bad decision can cost millions of dollars (Anybody know how many copies of Bioshock sold for the Mac?).

Enter Sibblingz, the latest company to come out of incubator YouWeb (Other companies, like Aurora Feint and CrowdStar, also got their start at YouWeb). Sibblingz, now in a private beta, is a toolset that allows companies like CrowdStar make mobile versions of their games — with minimal pain and cost, and maximum speed. “A solution like Sibblingz can have a dramatic impact on brands and developers looking to build a game that has scale from a cross-platform perspective,” said Michael Cai, Vice President of Video Games at the research firm, Interpret, LLC. “Right now it’s quite expensive to build a game on multiple platforms, and it’s a big hurdle for someone looking to create the next social game phenomena across devices.”

Clich here to read the full article.

By DERRIK J. LANG
April 23, 2010

Dozens of game developers, business executives and other stereoscopic 3-D gaming advocates converged at a Universal City hotel this week to explore that very conundrum and witness the latest in 3-D games at the first-ever 3-D Gaming Summit. The consensus was that whether gamers push play on 3-D or not, the home 3-D revolution is already in motion.

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For more information on Interpret's 3D Entertainment Study click on "Download PDF"

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By Ginny Musante
January 7, 2010

Many panel members shared a message we've been touting for years - that gaming is no longer emerging and should be considered main stream media. 

The other message they shared was that everybody games.  According to Interpret there are 120 million gamers in the U.S., one in three are parents...

Click here to see the full article.

By JOHN PACZKOWSKI
September 24, 2009

What Palm lacks in market share, it more than makes up for in mindshare. In fact, according to a new study from research outfit Interpret, Palm’s new Pre handset is second only to the iPhone in that metric, despite its disadvantages in the marketplace...

By DAN FROMMER
September 23, 2009

More data on the purchasing habits of digital pirates: According to research from Interpret, while illegal downloaders are more likely than CD buyers to copy or rip borrowed music, they're also more likely than CD buyers to listen to streamed music over the Internet.

By MIKE SNIDER and BRETT MOLINA
July 15, 2009

There's free, and then there's "freemium."

Free online game destinations such as Disney's Club Penguin and RuneScape have drawn millions of younger players with no-cost, often ad-supported offerings, then made money by encouraging folks to chip in for additional access and features.

This "velvet rope or VIP club model" of subscriptions or tiny transactions gives players "a better experience," says Michael Cai of market research firm Interpret.

By GLENN CHAPMAN, AFP
June 5, 2009

LOS ANGELES - Videogame lovers are being coaxed off couches as the industry sprints ahead with a trend toward fitness titles and motion-sensing controllers.

The premier Electronic Entertainment Expo (E3) that wrapped in Los Angeles on Thursday was rife with exercise, sports, and dance videogames that people play by moving their bodies instead of just their thumbs...

By JOHN BOUDREAU
March 12, 2009

It's a new recession iPod.

Apple on Wednesday rolled out the third generation of its low-end iPod shuffle, which has speech-based functions that tell users what song is playing and who is singing it. The VoiceOver technology on the $79 device, which the Cupertino company calls the world's smallest digital music player, also recites the names of playlists, giving users a new way to navigate their music on the screenless iPod...

By ALANA SEMUELS
March 12, 2009

The post office doesn't deliver mail to Steven Stark's Santa Maria home anymore.

It's not that Stark, the 36-year-old owner of an Internet company, is unpopular. He just decided that he'd rather deal with all of his correspondence online...

By RITA CHANG
December 1, 2008

It seems like every marketer — and future political strategist — is asking "How do I do what Obama did?" And as they dissect his election-winning tactics, they'll discover a page out of his playbook includes in-game advertising...

By BROOKS BARNES
September 5, 2008

LOS ANGELES — ESPN, the cable powerhouse that calls itself “Worldwide Leader in Sports,” is looking to extend its domain in virtual worlds by merging video game graphics with real-life sports anchors...

By LAUREN A.E. SCHUKER
August 7, 2008

The film industry may not be as recession-proof as Hollywood likes to boast, according to a new study by Interpret LLC, a global media- and market-research firm based in Los Angeles...