Interpret

By Neil Glassman
July 23, 2010

The continued proliferation of social networks, further growth of streaming video and the domination of  free mobile apps in the marketplace. No surprises there. But taking a closer look at the quarterly New Media Measure study issued by Interpret reveals a number of less obvious trends in media behaviors, device ownership, attitudes and product consumption.

Social Times

By Jon Swartz
June 30, 2010

Now that Hulu has vastly expanded its service beyond computers -- to iPhone, iPad and other devices -- and widened its content, does that portend bad omens for Netflix on demand?...

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USA Today

By Stephanie Prange
June 29, 2010

Hulu has launched its much-anticipated $9.99 subscription service under a “Plus” tab on its website.

The service, available via invite only, boasts all current season episodes of “Glee,” “The Office,” “House,” “Modern Family,” “30 Rock,” “Family Guy” and “Grey’s Anatomy,” among other shows.  It also offers multiple back seasons of current and cancelled shows. Ads still appear on episodes in the service.

The Hulu Plus service is available via computer and on Apple’s iPhone, iPad and iPod Touch and Samsung TVs and Blu-ray players. It will soon be available on Sony’s TVs and Blu-ray players, Vizio’s TVs and Blu-ray players, Sony’s PlayStation 3, and Microsoft’s Xbox 360...

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Home Media Magazine

By Unicomm, LLC
June 23, 2010

Entertainment veterans launch Mobile Entertainment™ Summit, December 2010 in Los Angeles in Association with Variety.

LOS ANGELES, June 23 /NEWS.GNOM.ES/ — Unicomm, LLC, a leading event management company, in partnership with Bob Dowling, former Editor-in-Chief and Publisher of The Hollywood Reporter and President of The Bob Dowling Group based in Los Angeles, announced today the creation of the Mobile Entertainment Summit™.

Brought to you by the producers of the widely acclaimed 3D Entertainment Summit™ and 3D Gaming Summit™, this high level strategy and networking event will explore all facets of the mobile entertainment industry. This event will be held December 6-7, 2010 in Los Angeles, CA. and is presented in Association with Variety and in partnership with the Mobile Excellence Awards, the industry’s most prestigious awards program for the mobile industry, taking place on Monday, December 6th at Paramount Studios in Los Angeles, CA.

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By Kim Boatman
June 22, 2010

When you download that last episode of “Lost,” a new Tom Cruise movie or the latest best-seller online for free, you may find you’ve gotten more than you bargained for.

Online file-sharing sites can pose a significant risk to your personal data. And they’re proliferating quickly, despite efforts from the entertainment industries to combat piracy. Increasingly, some capitalize on the popularity of peer-to-peer networks to troll for your personal information.

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Norton Cybercrime News

By iPad Summit
June 22, 2010

The iPad Summit, June 28, 2010 in San Francisco, is for game and entertainment companies eager to understand how best to position their products to take advantage of the new Apple iPad platform.

June 28th, 1:30 - 2:30 Consumer behavior and demographic usage patterns
Dana Jongewaard, Executive Editor, Expanded Audiences, IGN
Dean Takahashi, Lead Writer, VentureBeat
Michael Cai, Vice President of Video Games,Interpret LLC
Nicole Lazzaro, President, XEODesign
Shravan Goli, President, Dictionary.com

To register or learn more about the iPad Summit, click here.

By John Gaudiosi
June 20, 2010

3D games on the big screen and portable screen from Sony and Nintendo stole the show.

LOS ANGELES -- In tandem with E3 2010, where Sony and Nintendo stole the show with new PlayStation 3 3D games and a robust line-up of Nintendo 3DS stereoscopic games, new research shows that consumers are game for 3D. According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have vetted consumer interest in 3D technologies-5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”

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GamerLiveTV

By Gabriel Perna
June 17, 2010

This year, the biggest question at the Electronic Entertainment Expo, was not which of the new video gaming developments would do best, but whether any of them help revive a flagging industry.

The Expo, known as E3, is always showy -- Microsoft rolled out Kinect, its controller-less motion sensor device for the Xbox 360, with a stage show featuring Cirque De Soleil.

Nintendo then introduced the first ever 3-D only gaming console, the Nintendo 3DS. Sony tried to do Microsoft and Sony one better by unveiling a both a motion sensor device and 3-D games for its Playstation 3...

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International Business Times

By Michael Cai
June 14, 2010

Nintendo 3DS Despite formal announcements, leading into E3, 16% of gamers are aware of Nintendo's intention to release a 3D handheld gaming device

SANTA MONICA, Calif., June 14, 2010 /PRNewswire via COMTEX/ -- Leading into the E3 gaming conference this week, Interpret releases data from a re-contact study of its New Media Measure(TM) consumer database showing that 16% of gamers are aware of Nintendo's intent to release a 3D handheld device. The study, "3D State of Union: Are Consumers Ready?" also reveals significant gender differences in terms of awareness, with 21% of male gamers showing awareness versus 9% of female gamers...

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Bloomberg's BusinessWeek, Forbes, CNBC, Gadget Reviews, SmartBrief

By Mini Swamy
June 14, 2010

New Media Measure, Interpret LLC’s proprietary, quarterly survey of media behaviors, attitudes and product consumption, has released “Hulu’s (News - Alert) Biggest Challenge: Netflix or TV Everywhere?” The study revealed that Hulu’s success is in its ability to incorporate a subscription model in addition to the current ad-supported model.

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By Variety
June 14, 2010

Two-Day Event Presented in Association with Variety Will Be Held Sept. 15 -- 16 in Los Angeles

LOS ANGELES & MILFORD, Conn., Jun 14, 2010 (BUSINESS WIRE) -- Sony has signed on as a Premier Sponsor of the 3rd annual 3D Entertainment Summit(TM), announced co-producers The Bob Dowling Group and Unicomm, LLC. Sony's involvement includes a major presence within the conference program, official 4K 3D projection provider of the conference sessions, and a showcase of Sony's leading 3D entertainment technologies -- demonstrating Sony's industry-leading commitment to the 3D ecosystem. The 3D Entertainment Summit, slated for September 15-16, 2010 at the Hilton Los Angeles/Universal City, is presented in association with Variety...

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By Digital Media Wire
June 11, 2010

After six years of tremendous success producing the annual Games & Mobile Forum in New York City, Digital Media Wire today announced speakers for the LA Games Conference (www.lagamesconference.com) to be held at the Pacific Design Center in West Hollywood, November 7-8, 2006.

The two-day event will focus on business, finance and creative developments in the gaming industry, including casual, console, mobile, online and pc markets and the increasing intersection of Hollywood and Madison Avenue with the gaming industry. The conference agenda will cover compelling roundtable discussions and panels including: Hollywood & the Games Industry, Casual Games: A View from the Top, Mobile Games: A View from the Top, Madison Avenue & Games, Moms, Social Networking & Community: Building Next Generation Entertainment Brands and The Next Wow? Extending Entertainment Franchises Through Games: Where We've Been. Where Can We Go?

The LA Games Conference will be attended by 300 of the most senior level executives at game publishers and developers and leading members of the leading members of the press. Like all Digital Media Wire events, the conference will put the top leaders in the industry -- developers and publishers -- in an intimate environment for 2 days where they can network, build relationships and do deals.

Michael Dowling, CEO, Interpret LLC

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By John Gaudiosi
June 10, 2010

North Carolina, June 10 (Reuters Life!) - With 3D movies boosting both audience experiences and box office coffers, videogame publishers are following Hollywood's lead and developing 3D games to immerse players more into virtual worlds.

Game makers like Sony Computer Entertainment, Nintendo, Electronic Arts, Capcom, Take-Two Interactive, and Warner Bros. Interactive Entertainment will unveil stereoscopic 3D video games at the E3 Expo in Los Angeles next week where over 45,000 game industry professionals check out the big titles of the next year.

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Reuters

By Erik Gruenwedel
June 9, 2010

Hulu’s effort to roll out a monthly subscription service faces numerous obstacles largely due to a user-base predicated on accessing free content, according to a new study.

The website for re-purposed television programming — co-owned by The Walt Disney Co., NBC Universal and News Corp.  — reportedly will bow a $9.95 monthly subscription plan for catalog content.

According to the study, conducted by Santa Monica, Calif.-based research firm Interpret, Hulu and Netflix streamers have decidedly different interests — the former more apt to stream TV content, and the latter more likely to stream movie content (among Hulu-only streamers, 93% watch TV shows and 60% watch movies, compared with 68% and 87%, respectively, for Netflix-only streamers).

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Home Media Magazine

By Michael Dowling
June 7, 2010

SANTA MONICA, Calif., June 7, 2010 /PRNewswire via COMTEX/ -- Interpret, a leading media and technology research firm, has named industry veteran Jeff Tiddens as Director of Syndicated Sales. Tiddens brings a wealth of syndicated products and new media experience to the company. The announcement was made today by Interpret CEO and Co-Founder Michael Dowling...

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CNBC

By Aaron Barr
June 4, 2010

Price, Glasses Remain Barrier To Mass 3-D The addition of 3-D content is a bit of a chicken-and-egg battle, says Interpret's Michael Cai. While many movie studios are beginning to release 3-D DVDs and some networks and carriers are offering 3-D television content, such availability may not take off until TV market saturation has reached a tipping point.< The onslaught of marketing and demonstration of 3-D technology by television and consumer electronics manufacturers is beginning to show results as early adopters are showing interest in the technology for the home. 

According to research company Interpret, 5% of U.S. heads of households are "definitely interested" in purchasing a 3-D TV, and another 8% say they are "probably interested."...

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MediaPost's Marketing Daily

By Hugh Bennett
June 3, 2010

Interpret LLC announced that its latest report (3D State of Union: Are Consumers Ready?) reveals the marketing campaigns of TV manufacturers and product demos at retail have spurred consumer interest in 3D technologies...

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By dmw
June 3, 2010

LOS ANGELES, - Digital Media Wire today announced speakers for the 2nd annual International Game and Film Lounge to be held at the Figueroa Hotel in downtown Los Angeles, June 14, 2010, the day the Electronic Entertainment Expo (E3) opens its doors at the LA Convention Center.

The International Game and Film Lounge –produced by Digital Media Wire in association with Variety and Nordic Game - brings together an eclectic mix of leading companies, talent and celebrities in film and games from the United States, Europe and Asia, to share ideas about international and transmedia aspects of the games and film industries and how to create new business opportunities at the intersection of these two exciting fields of media.

Michael Cai will be a panelist.

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Digital Media Wire

By AGilroy
June 3, 2010

Recent 3D TV ad campaigns are successfully igniting consumer interest in 3D TVs, even in the midst of a recession.
So says Interpret, which now expects 4 million 3D TV sets to sell in the U.S. over the coming 12 months. The analytic firm found that 5 percent of heads of households say they are “definitely interested” in purchasing a 3D TV over the next 12 months, and another 8 percent are “probably interested.”

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By Michael Cai
June 3, 2010

13% of American Households Are Interested in Purchasing a 3D TV Set in the Next 12 Months

SANTA MONICA, Calif., June 3 /PRNewswire/ -- According to Interpret's new report, "3D State of Union: Are Consumers Ready?" marketing campaigns of TV manufacturers and product demos at retail have spurred consumer interest in 3D technologies - 5% of heads of households stated that they are "definitely interested" in purchasing a 3D TV in the next 12 months, and another 8% are "probably interested."...

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Yahoo! Finance

By Zak Kirchner
June 2, 2010

As social networking sites' privacy policies evolve, Interpret data
reveals few are willing to share professional information.

SANTA MONICA, Calif., June 2 /PRNewswire/ -- According to the latest data from Interpret's New Media Measure(TM) report, "Privacy Perimeters: Not All Consumer Data Is Created Equal," consumer attitudes towards their private information online is still evolving, but there is a distinct blueprint for consumer willingness to share.

According to New Media Measure(TM) consumer survey data, consumers are far more willing to reveal basic demographic information as well as their taste in media such as favorite movies, TV shows and music...

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By gamingbiz.com (admin)
May 22, 2010

3D technology is getting to its peak, down under in Australia. ‘Entertainment’ is something that PartyGaming, Virgin Games are big on. Content producers and platforms have largely also realised that a product or service for gamblers, needs to be appealing, or they won’t come back and will find another option that gets their attention.

With most companies having that in mind check out the big amount of entertaiment available now for all the fans, gamers and gamblers FIFA World Cup in South Africa SBS has revealed it will get in a three-way partnership with Sony and Harvey Norman to bring Australian soccer nuts the 2010 FIFA World Cup in South Africa in 3D.

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gamingbiz.com

By Massive
May 20, 2010

REDMOND, Wash., May 20 /PRNewswire-FirstCall/ -- Massive Inc., creator of the world's leading video game network, a wholly owned subsidiary of Microsoft Corp. and the leading network for video game advertising, and comScore Inc. today released a case study that showcases campaign results for Bing, Microsoft's decision engine. The study highlights comScore's AdEffx Action Lift for Gaming, a digital advertising measurement methodology designed specifically for console in-game advertising, developed in collaboration with Massive.

The results verified that Massive's in-game advertising campaign for Bing had a direct impact on consumer behavior, including site traffic and query searches, and emphasizes Massive's ability to measure return on investment (ROI) as effectively as other forms of digital marketing, such as online display or video advertising. The case study also includes separate findings from Interpret LLC that show substantial ad recall, impact to gamers, and increased brand and engagement metrics.

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CNN-Money, NBC26.com, SmartBrief

By theonllingames (Admin)
May 20, 2010

More humans are accepting into gaming through chargeless titles like Zynga’s “Treasure Isle” played online through amusing networking sites like Facebook, downloading chargeless amateur like ngmoco’s “Godfinger” on adaptable accessories VGP-BPS9 like iPhone and iPad, or sitting on a friend’s couch to play multiplayer maps with titles like Activision Blizzard’s “Call of Duty: Modern Warfare 2.”

“These chargeless options are absolutely adorning the address of video amateur a part of earlier and changeable demographics, and a lot of these consumers don’t in fact accede themselves gamers at all .Michael Cai, carnality admiral of video bold research, Interpret.

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By John Gaudiosi
May 13, 2010

The video game industry has weathered the economic slowdown better than most industries, but there could be a reason -- free games with new figures showing up to a third of gamers don't pay to play.

"These free options are definitely broadening the appeal of video games among older and female demographics, and a lot of these consumers don't actually consider themselves gamers at all," Michael Cai, vice president of video game research, Interpret.

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By Eric Taylor
May 12, 2010

We’ve all experienced the pangs of envy when a game we want isn’t available on one platform or another. If you’re a MacBook Pro owner like me (and a dedicated Mac gamer), when you look for Mac games you step into a time machine — going backwards. PC owners saw the original Bioshock in 2007. I picked up the Mac version at the end of 2009 — two years later!

My example is an extreme one, but the fact is, it takes development shops time and money to port games between platforms and so there has to be a real business case to port a game over. When the stakes are high and games expensive to make, one bad decision can cost millions of dollars (Anybody know how many copies of Bioshock sold for the Mac?).

Enter Sibblingz, the latest company to come out of incubator YouWeb (Other companies, like Aurora Feint and CrowdStar, also got their start at YouWeb). Sibblingz, now in a private beta, is a toolset that allows companies like CrowdStar make mobile versions of their games — with minimal pain and cost, and maximum speed. “A solution like Sibblingz can have a dramatic impact on brands and developers looking to build a game that has scale from a cross-platform perspective,” said Michael Cai, Vice President of Video Games at the research firm, Interpret, LLC. “Right now it’s quite expensive to build a game on multiple platforms, and it’s a big hurdle for someone looking to create the next social game phenomena across devices.”

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By DERRIK J. LANG
April 23, 2010

Dozens of game developers, business executives and other stereoscopic 3-D gaming advocates converged at a Universal City hotel this week to explore that very conundrum and witness the latest in 3-D games at the first-ever 3-D Gaming Summit. The consensus was that whether gamers push play on 3-D or not, the home 3-D revolution is already in motion.

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For more information on Interpret's 3D Entertainment Study click on "Download PDF"

Download PDF

By Ginny Musante
January 7, 2010

Many panel members shared a message we've been touting for years - that gaming is no longer emerging and should be considered main stream media. 

The other message they shared was that everybody games.  According to Interpret there are 120 million gamers in the U.S., one in three are parents...

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By JOHN PACZKOWSKI
September 24, 2009

What Palm lacks in market share, it more than makes up for in mindshare. In fact, according to a new study from research outfit Interpret, Palm’s new Pre handset is second only to the iPhone in that metric, despite its disadvantages in the marketplace...

By DAN FROMMER
September 23, 2009

More data on the purchasing habits of digital pirates: According to research from Interpret, while illegal downloaders are more likely than CD buyers to copy or rip borrowed music, they're also more likely than CD buyers to listen to streamed music over the Internet.

By MIKE SNIDER and BRETT MOLINA
July 15, 2009

There's free, and then there's "freemium."

Free online game destinations such as Disney's Club Penguin and RuneScape have drawn millions of younger players with no-cost, often ad-supported offerings, then made money by encouraging folks to chip in for additional access and features.

This "velvet rope or VIP club model" of subscriptions or tiny transactions gives players "a better experience," says Michael Cai of market research firm Interpret.

By GLENN CHAPMAN, AFP
June 5, 2009

LOS ANGELES - Videogame lovers are being coaxed off couches as the industry sprints ahead with a trend toward fitness titles and motion-sensing controllers.

The premier Electronic Entertainment Expo (E3) that wrapped in Los Angeles on Thursday was rife with exercise, sports, and dance videogames that people play by moving their bodies instead of just their thumbs...

By JOHN BOUDREAU
March 12, 2009

It's a new recession iPod.

Apple on Wednesday rolled out the third generation of its low-end iPod shuffle, which has speech-based functions that tell users what song is playing and who is singing it. The VoiceOver technology on the $79 device, which the Cupertino company calls the world's smallest digital music player, also recites the names of playlists, giving users a new way to navigate their music on the screenless iPod...

By ALANA SEMUELS
March 12, 2009

The post office doesn't deliver mail to Steven Stark's Santa Maria home anymore.

It's not that Stark, the 36-year-old owner of an Internet company, is unpopular. He just decided that he'd rather deal with all of his correspondence online...

By RITA CHANG
December 1, 2008

It seems like every marketer — and future political strategist — is asking "How do I do what Obama did?" And as they dissect his election-winning tactics, they'll discover a page out of his playbook includes in-game advertising...

By BROOKS BARNES
September 5, 2008

LOS ANGELES — ESPN, the cable powerhouse that calls itself “Worldwide Leader in Sports,” is looking to extend its domain in virtual worlds by merging video game graphics with real-life sports anchors...

By LAUREN A.E. SCHUKER
August 7, 2008

The film industry may not be as recession-proof as Hollywood likes to boast, according to a new study by Interpret LLC, a global media- and market-research firm based in Los Angeles...