Interpret
Dino Mytides, Vice President, Digital Media Group
Dino has spent the first half of his research career in the advertising and media field. He worked with many blue chip clients to help them size the potential opportunity for their products and identify target audiences. After 7 years of agency experience, Dino came to Interpret to start the NY branch. Since launching the NY office Dino has developed and enhanced extensive methodologies in ad-effectiveness testing on some of the most difficult to measure channels, like gaming and mobile. Dino has also developed an approach to measuring the multi-screen lives of consumers and the ads they’re exposed to. In the short time since bringing Interpret to NY, Dino has built a strong suite of clients on the agency, advertiser and content side. Dino has also worked closely with the Interactive Advertising Bureau focusing his attention on their Games, Mobile, and Streaming Video Committees to further develop the industry standards for ad-effectiveness testing. Dino holds a BA in Psychology from The City University of New York at Queens College.