Interpret
Interpret New Media Measure™
Interpret offers a variety of syndicated research services designed to deliver business results. Backed by its proprietary data, Interpret provides unbiased research, analysis and advice to help clients profit from deeper understanding of consumer attitudes and behavior around digital media and emerging technologies.
New Media Measure™ is our syndicated survey of media behaviors, attitudes and product consumption. Designed to keep pace with the changing media landscape, New Media Measure™ supplies advertisers, agencies and content providers with the means to better measure and keep track of fast-changing consumer behaviors.
• Measure media convergence.
• Identify key segments to mitigate audience behavior uncertainties.
• Determine trends in consumption and forecast media shifts.
Interpret places a premium on client service and interaction. Clients receive access to Interpret analysts for inquiry sessions. Interpret’s Custom Research and Consulting Services are also available to provide in-depth analysis of specific topics on a proprietary basis.
New Media Measure™ interface allows for instant access to the database through any browser on any computer with an Internet connection. The portal is capable of in-depth crosstabs as well as more advanced Z-Axis analyses.
New Media Measure™ interpretations are monthly syndicated research from Interpret’s category experts, providing in-depth analyses on trends and market information in Digital Media, Mobile and Video Games
New Media Measure™ intrend reports are robust quarterly data reports focusing on 5 fast-evolving and converging categories of new media consumption: Household Tech, Mobile, Video Games, Social Media, and Digital Entertainment.
Data Point of the Week
July 28, 2010
