Interpret
Mobile
Interpret provides mobile clients with accurate and actionable analyses to further develop their understanding of customers and their devices, along with their attitudes and needs
In our wireless world, mobile devices have quickly become the most critical screen within a three-screen ecosystem. New business opportunities arise as consumers interact and engage with brands, products and services like never before. Convergence among portable devices such as digital cameras, media players and laptop computers transform simplistic phones into now "pocketed" computers. Consumers are intrinsically linked to their mobile devices for much more than simply voice — a behavior associated with no other personal device until now. As the mobile ecosystem evolves, the issues surrounding each technology and service have become increasingly complex. Consumer needs, behaviors and the rapidity of technological advancements make success and growth difficult to navigate.
Interpret's Mobile Practice brings clarity by focusing on consumers. Interpret provides mobile clients with accurate and actionable analyses to further develop their understanding of customers and their devices, along with their attitudes and needs. In addition, Interpret evaluates ways to better understand and respond to key moments during the consumer purchase process. Brand trackers, in-store research, and mobile advertising effectiveness research helps clients assess how branded impressions are formed, the overall health of the brand, and the effectiveness and reach of micro-targeted campaigns across mobile devices and platforms.
