Interpret
Digital Advertising Group
Interpret’s digital media research solutions provide a common language and data currency for the buyers and sellers of emerging digital platforms.
With the emergence of digital media, advertisers now have myriad options to communicate with their consumers. In addition to familiar media vehicles, such as network & cable television, advertisers can now expand their reach via mobile phones, online video, social media, and video games. These digital outlets offer consumers not only new forms of entertainment, but also a means of communicating with the consumer. As advertisers look to these newer and emerging channels, the need to understand how best to leverage these platforms grows significantly. What is the impact of a campaign on reach? How effective is it in communicating a particular message? How does it compare to other media? Interpret is a leader in digital advertising, providing the answers to these, and the many other questions marketers face in a changing media landscape.
Interpret has developed unique methodologies to provide clients with actionable results whether they’re developing new ad models for these platforms, or simply looking to determine the effectiveness of their ad campaigns. To date, Interpret has measured campaigns on mobile devices, online video portals, in and around game platforms, social networks, and other digital outlets.
In early 2011, Interpret introduced inTime, a new methodology for measuring digital advertising. Utilizing proprietary ad-tags along with a unique sampling approach, Interpret's inTime offers an alternative to online intercept sampling methods. This approach offers clients multiple advantages:
• Better response rates
• No onsite disruption to the respondent
• No pop-up ads or other ad inventory required
• Customizable questionnaire
• Nationally representative audience
• Shorter setup time
• Multi-media ad-effectiveness measurement
• Follow-up re-contact surveys
