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Press Releases
fanDNA Uncovers the Keys to Celebrity/Brand Matching (12/8/2011)
Consumers know who Justin Bieber is, but does that matter?
Santa Monica, CA, December 8, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released a whitepaper report that examines how brands need different metrics to identify and optimize partnerships with celebrities. The report, an analysis of fanDNA™ data, highlights how awareness and likeability of a celebrity are not sufficient measures for understanding brand and celebrity fit.
Online TV: Competitor or Complement to Traditional TV? (11/10/2011)
Online TV has exploded, 2 out of 3 people are regularly watching online videos
Santa Monica, CA, November 10, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “Online TV: Competitor or Complement to Traditional TV?,” which finds that despite the monumental growth of online TV viewership, the effects on cord-cutting have so far been minimal.
Media Research Firm Interpret Announces inchartsdata.com (9/27/2011)
Site includes consumer data across new media attitudes and behaviors
Santa Monica, CA, September 27, 2011 – Interpret, a leading entertainment, media and technology market research firm, today announced the launch of inchartsdata.com, a comprehensive online store of new media data, reports and trends. Available through the site’s ecommerce engine, data and analysis come from Interpret’s proprietary syndicated products, including New Media Measure™ and FanDNA™. New Media Measure™ is the most comprehensive source of consumer data covering the key pillars of new media: social media, digital entertainment, video games, mobile usage and personal technologies. FanDNA™ is the ultimate source of celebrity and brand connection, going beyond existing fan affinity tools to deliver fit scores based on celebrity influence. The site offers single data charts, trend slides, whitepaper analysis from Interpret analysts, and much more.
iPad Rapidly Becoming Gaming's Wildest Frontier, According to Interpret (9/15/2011)
Eight Million iPad Gamers and Growing
Santa Monica, CA, September 15, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “iPad Gamers: A Look at the Users of Gaming’s Shiny New Toy,” which demonstrates that Apple’s popular tablet computer is both drawing the attention of traditional console gamers and developing its own new user base of nontraditional gamers.
Has the Nintendo 3DS Blown Its Opportunity? (6/28/2011)
Santa Monica, CA, June 28, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Q1 2011 3D Entertainment report, which finds that Nintendo has yet to capitalize on the earlier anticipation for its 3DS handheld gaming device.
The report examines the 3D markets of theatrical, home entertainment and gaming, comparing Q1 2011 to Q1 2010. In gaming, the report shows interest declining 27% for the Nintendo 3DS since a year ago.
Women Continue to Be Overlooked as Gamers (6/16/2011)
Gaming companies would be wise to market to this underappreciated group
Santa Monica, CA, June 16, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “Games and Girls: Video Gaming’s Ignored Audience,” which finds that the large female gaming market is more nuanced than its casual-centric reputation suggests, and that opportunities to profitably meet the needs of women and girls with games tailored to their preferences are underutilized.
Fueling the Second Boom of Social Gaming (5/11/2011)
The Importance of Core Console Gamers to Social Gaming
Santa Monica, CA, May 11, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, ―The Gaming Amphibian—The Importance of Core Console Gamers to Social Gaming,‖ which finds that the most profitable and influential segment of social network gamers may be younger players who also game on hardcore consoles—a group the report terms ―Amphibians.
How Advertisers Can Benefit from the Decline of Traditional TV (5/4/2011)
The Transmedia Embrace – Consumers Who Watch Traditional and Digital TV Are an Advertiser’s Dream
Santa Monica, CA, May 4, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “The Transmedia Embrace,” which found while there is degradation in traditional TV consumption, there is also good news for traditional television.
Nintendo 3DS: Fighting For Pocket Share (3/15/2011)
New Features and Launch Titles Fit Intenders’ Profile and Interest; Platform Fragmentation Could Hinder 3DS Long-Term Success
Santa Monica, CA, March 15, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “Nintendo 3DS: Fighting For Pocket Share,” which found that Nintendo 3DS purchase intenders are young and avid gamers, but distinguishing itself among a slew of competitors is Nintendo’s greatest challenge.
Interpret Launches InTime, a Revolutionary Solution for Measuring Advertising Effectiveness (3/1/2011)
More accurate measure of ad exposure impact without the need for disruptive web-intercept pop-ups
Santa Monica, CA, March 1, 2011 – Interpret, a leading entertainment, media and technology market research firm, announces InTime, a superior approach to digital advertising effectiveness research. With InTime, Interpret combines innovative ad tagging technology with best-in-class consumer panels. Working with agency partner Universal McCann, Interpret has tested the effectiveness of a campaign for a Fortune 100 client, and is now providing the service to its clients worldwide.
Interpret Inks Deal With Mediabrands For New Media Measure™ Syndicated Survey (2/1/2011)
Initiative, UM Join as NMM Clients
Santa Monica, CA, February 1, 2011 – Interpret, a leading entertainment, media and technology market research firm, today announced that Mediabrands firms Initiative and UM have joined a growing list of subscribers to its New Media Measure™ syndicated study.
Beyond the Theater: Moviegoers and Other Media (1/13/2011)
Moviegoing Declining; Movie “Viewing” Not
Santa Monica, CA, January 13, 2011 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “Beyond the Theater: Moviegoers and Other Media,” which found that though the number of moviegoers decreased over the past year, time spent with other media to view movies has increased.
The Phone Gaming Revolution: Do the DS and PSP Stand a Chance? (12/7/2010)
Phone Gaming On Meteoric Rise; Sony PSP and Nintendo DS Stagnate
Santa Monica, CA, December 7, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, “The Phone Gaming Revolution: Do the DS and PSP Stand a Chance?,” which found the number of consumers playing games on their phones increased dramatically, while gamers appear to be abandoning their DS and PSP devices.
TV Everywhere Revisited: How Distributors, Advertisers and Content Owners Should Respond to Consumer Trends (11/10/2010)
Streaming Television Content Online Grows, Convenience a Major Factor
Santa Monica, CA, November 10, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released an Interpretations report, “TV Everywhere Revisited: How Distributors, Advertisers and Content Owners Should Respond to Consumer Trends,” which found that online video viewership has grown while linear TV viewership has decreased; and consumers appear to be more motivated by convenience instead of avoidance of advertising.
gCommerce: The "Gamification" of eCommerce (11/3/2010)
Game mechanics can be implemented to drive online and offline transactions.
Santa Monica, CA, November 3, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released an Interpretations report, “gCommerce: The Gamification of eCommerce,” which found gamers, even using the broadest definition, are more likely to be online shoppers and opinion-leaders.
The Rise of Social Commerce (9/27/2010)
Major Retailers Have a Lot to Learn About Promoting Their Flash Sales from Websites Like Groupon
Santa Monica, CA, September 27, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released an Interpretations report, “The Rise of Social Commerce” which found that major retailers are not leveraging social media to promote their flash sales as effectively as smaller dedicated websites. Interpret’s New Media Measure™ study finds 68% of online shoppers are cutting back on their spending in this tight economy - retailers have responded by offering “flash” sales on their websites on a limited quantity item for a short amount of time at deep discounts. Interpret found that 22 of the top 25 online retailers offer a form of flash sale on their website, but they have yet to implement a strategy as successful as sites such as Groupon, Gilt and ideeli. The success of these dedicated sites can be attributed to how effectively they leverage a new social media phenomenon called “Collective Buying,” where a certain number of people must buy the coupon before the discount becomes valid.
Is Digital Distribution Reshaping the Gaming Industry? Answer: Not Necessarily (9/20/2010)
Digital Game Distribution Growth Rate Slows, Retail Remains Cornerstone of Game Sales
Santa Monica, CA, September 20, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released an Interpretations report, “Is Digital Distribution Reshaping the Gaming Industry?“ which found that not only do 80% of gamers not purchase games digitally, but the 20% that do also purchase more games at retail than their non-downloading counterparts.
Interpret LLC to Present Updated Survey Results On 3D Consumer Habits and Attitudes As Part of the Third Annual 3D Entertainment Summit™ (8/13/2010)
Two Day Conference, Presented In Association With Variety, Set For September 15-16 in Los Angeles
(Los Angeles, CA and Milford, CT; August 13, 2010) – Interpret LLC, a leading entertainment, media and technology measurement and market research firm, will present its latest survey report on consumer attitudes towards 3D at the third annual 3D Entertainment Summit™ presented in association with Variety. The announcement was made today by conference co-producers Bob Dowling, President of The Bob Dowling Group, and John Golicz, CEO of Unicomm, LLC, a leading event management company, along with Michael Dowling, CEO of Interpret LLC. The 3D Entertainment Summit™ takes place Wednesday-Thursday, September 15-16, 2010 at the Hilton Los Angeles in Universal City, CA.
As demonstrated by the massive marketing efforts and audience response to 3D broadcasts of soccer's World Cup and the Major League Baseball All Star game, the rate of change in the 3D ecosystem is difficult to underestimate," said Unicomm's John Golicz. "In our role as the definitive source of info on current 3D trends, we invited Interpret to formally present its current findings at this September's conference in order to provide the most up-to-date measurements of this constantly shifting landscape to our attendees."
Based on consumer data gleaned from its first report on 3D consumer attitudes in June, 2010, Interpret predicted that more than four million 3D televisions would be sold in the U.S. in the next year. Since issuance of that initial report, the company is gearing up to field a follow up survey to gauge the impact of multiple new factors in the 3D arena to provide insight to retailers, manufacturers, and content owners in advance of the holiday season.
“Given the speed with which this market is changing," said Interpret's Michael Dowling, "combined with the large-scale bets manufacturers, retailers and content companies are making on 3D, we felt it was necessary for our clients to get out ahead of fast-evolving consumer attitudes and preferences.”
Interpret presented its first report, 3D State of Union: Are Consumers Ready? this past June, finding that marketing campaigns of TV manufacturers and product demos at retail had spurred consumer interest in 3D technologies. In addition to revisiting many of the topics covered in its June, 2010 study, Interpret will also examine several new topics, including: 3D gaming software, 3D capture, price premiums for 3D Blu-ray discs, 3D television service providers, and retail channel dynamics. (Interpret's reports are available at www.interpretllc.com.)
Keynote Speakers at the 3D Entertainment Summit™ presented in association with Variety include Jeffrey Katzenberg, CEO of DreamWorks Animation SKG; writer-director M. Night Shyamalan (The Last Airbender; The Sixth Sense) and Chris Cookson, President of Sony Pictures Technologies.
The 3D Entertainment Summit™ offers a mix of general sessions and panel sessions presented by a host of industry experts and executives. The highly interactive, discussion-driven environment allows entertainment professionals the opportunity to gain practical insight into 3D technology, market considerations, adoption rates, creative and production strategies, and talent and licensing issues to gain a better sense of how 3D relates to their future.
The 3D Entertainment Summit™ presented in association with Variety is the definitive conference devoted to examining and analyzing the burgeoning confluence of 3D and entertainment. Last year's event attracted more than 500 attendees representing a “who’s who” in 3D from top brands and all aspects of the entertainment community. The Summit has drawn international media coverage and boasted industry leading sponsors supporting its status as a "thought leadership" event. For more information, please visit: www.3d-summit.com.
Online Video Consumption, Social Networking and Other New Media Behaviors Are No Passing Fad (7/19/2010)
1 in 3 social networkers have played a game on a social-networking site
Eighty percent of apps downloaded to a phone are free
Illegal downloading much more likely to affect music than video
Santa Monica, CA July 19, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released data from its quarterly New Media Measure™ study that tracks media behaviors, device ownership, attitudes and product consumption. Behavior and trending data from its 2010 first-quarter report reveals the continued proliferation of social networks, further growth of streaming video and the domination of free mobile apps in the marketplace.
Geo-Social Networkers More Likely To Share & Seek Than Contribute (7/14/2010)
With major social media platforms such as Facebook and Twitter incorporating geo-location functionality, early adopter behavior shows positive signs for marketers
Santa Monica, CA July 14, 2010 – Interpret, a leading entertainment, media and technology market research firm, today released the Interpretations report, “Geo-Social Consumers: Inverting Privacy Perimeters,“ which found that geo-social networkers are nearly twice as likely to share their home address as the general population. While the adoption of location-based social networks is far from mainstream, targeted and local marketers should take note – these consumers tend to seek out more information than they contribute.
28 Million Gamers Show Positive Interest in Nintendo 3DS (6/14/2010)
Despite formal announcements, leading into E3, 16% of gamers are aware of Nintendo’s intention to release a 3D handheld gaming device
Santa Monica, CA June 14, 2010 – Leading into the E3 gaming conference this week, Interpret releases data from a re-contact study of its New Media Measure™ consumer database showing that 16% of gamers are aware of Nintendo’s intent to release a 3D handheld device. The study, “3D State of Union: Are Consumers Ready?” also reveals significant gender differences in terms of awareness, with 21% of male gamers showing awareness versus 9% of female gamers...
Interpret: Hulu's Proposed Subscription Plan Taps Into Consumers Habits, But Faces Roadblocks (6/9/2010)
Hulu’s rumored decision to implement a paid subscription business model can increase viewership, if executed correctly.
Santa Monica, CA June 9, 2010 – Based on data from Interpret’s New Media Measure™ study, today’s Interpretations report, “Hulu’s Biggest Challenge: Netflix or TV Everywhere?” found that Hulu’s best chance of success is to incorporate a subscription model in addition to its current ad-supported model. According to the study, Hulu and Netflix streamers have decidedly different interests – the former more apt to stream television content, and the latter more apt to stream movie content (among Hulu-only streamers, 93% watch TV shows and 60% watch movies versus 68% and 87%, respectively, for Netflix-only streamers).
Interpret Expands Syndicated Research Practice, Names Jeff Tiddens Director of Syndicated Sales (6/7/2010)
SANTA MONICA, Calif., June 7, 2010 /PRNewswire via COMTEX/ -- Interpret, a leading media and technology research firm, has named industry veteran Jeff Tiddens as Director of Syndicated Sales. Tiddens brings a wealth of syndicated products and new media experience to the company. The announcement was made today by Interpret CEO and Co-Founder Michael Dowling.
Marketing Blitz Drives Consumers to Take the 3D Plunge (6/3/2010)
Santa Monica, CA June 3, 2010 – According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have spurred consumer interest in 3D technologies - 5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”
Consumers Aren't As Willing To Share Information On Social Networks (5/24/2010)
Santa Monica, CA May 24, 2010 – According to the latest data from Interpret’s New Media Measure™ report, “Privacy Perimeters: Not All Consumer Data Is Created Equal,” consumer attitudes towards their private information online is still evolving, but there is a distinct blueprint for consumer willingness to share...
Interpret Launches MobileTrax™ - Industry First Research Tool That Enables Understanding of Consumer Purchase Motivation and Satisfaction for Mobile (8/19/2009)
Los Angeles, CA, August 19, 2009 — Leading entertainment, media and technology market research firm Interpret has launched MobileTrax, a new syndicated research tool developed to provide an understanding of consumer behavior surrounding purchase and satisfaction of mobile handsets and devices. Interpret’s MobileTrax offers the best means to measure and monitor consumer behaviors and preferences within today’s fast changing mobile landscape. The announcement was made today by Michael Dowling, Interpret CEO...
Bosses Beware: Employees Watching Videos Online on the Company’s Dime (8/6/2009)
Sunnyvale, CA, August 6, 2009 — Yahoo! Inc., Interpret LLC, Havas Digital, Warner Bros. Media Research, and PHD today announced the results of a study that explored how consumers interact with online video, and how marketers can use this information to drive greater engagement with their target audiences online. The study found similar spikes in online video consumption for people at work and at home, with approximately 70 percent watching during the day and at night. Leveraging this information, the companies have identified a new model for measuring online video engagement, which should allow online publishers and advertisers to determine which types of videos are most appealing to specific audience...
Michael Cai, VP Games Announcement (2/23/2009)
Los Angeles, CA, February 23, 2009 — Building on the success of its strong video games unit, Interpret LLC, a leading media and technology research firm based in Los Angeles, has named veteran analyst Michael Cai as Vice President of Video Games. Cai brings over ten years of digital media and gaming experience to the company, and will report to Grant Johnson, in the newly created role of President, Interpret. The announcement was made today by Interpret CEO and Co-Founder Michael Dowling...
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