Interpret’s digital media research solutions provide a common language and data currency for the buyers and sellers of emerging digital platforms.
Understanding and measuring consumer reactions to ad campaigns across a variety of platforms is the cornerstone of ad effectiveness research and one of Interpret’s key specializations. Using a combination of traditional and proprietary methodologies, Interpret measures the impact of campaigns across the full spectrum of media including television, online, connected devices, in-game, social media and mobile. Our data collection methods include both self-reported as well as in-person and passive measurement. Standardized key metrics allow for trending, comparing and building a normative database, while customizable questionnaire modules allow clients to get specific feedback on campaign elements. Interpret’s in house expertise, technology and global reach allow us to work with clients on their specific needs and goals from single campaign measurement to continuous global tracking.
With the emergence of digital media, advertisers now have myriad options to communicate with their consumers. In addition to familiar media vehicles, such as network & cable television, advertisers can now expand their reach via mobile phones, online video, social media, and video games. These digital outlets offer consumers not only new forms of entertainment, but also new and nuanced means of communicating with consumers. As advertisers look to these emerging channels, the need to understand how best to leverage these platforms and adequately measure ROI grows significantly. What is the impact of a campaign on reach? How effective is it in communicating a particular message? How does it compare to other media? Interpret is a leader in digital advertising, providing the answers to these, and the many other questions marketers face in a changing media landscape. Interpret has developed unique methodologies to provide clients with actionable results whether they’re developing new ad models for these platforms, or simply looking to determine the effectiveness of their ad campaigns. To date, Interpret has measured campaigns on mobile devices, online video portals, in and around game platforms, social networks, and other digital outlets. InTime™ is Interpret’s cross-platform digital ad-effectiveness research solution. Combining the benefits of panel research with digital ad and behavioral tracking technology, Interpret offers an alternative to traditional intercept-based, single platform digital ad-effectiveness. Interpret’s InTime™ Methodology Interpret utilizes proprietary behavioral tracking technology to measure ad exposure (and search, site visitation, app usage, etc., if desired) across smartphone, tablet and PC among a representative consumer panel. Through InTime™, Interpret is able to match each panelist to a specific online or mobile ad exposure, and survey that respondent within hours to measure potential impact on brand perceptions. This approach offers clients multiple advantages:
- Nationally representative audience
- Guaranteed quota fills
- No onsite disruption to the respondent
- No pop-up ads or other ad inventory required
- Customizable questionnaire
- Shorter setup and completion time
- Multi-media ad-effectiveness measurement
- Follow-up re-contact surveys