Interpret
Syndicated Product Abstracts
The Death of the PC as a Gaming Platform?
With the latest generation of consoles rivaling the capabilities of the personal computer, the future of the PC as a game platform is raised.
Core Questions:
- What are the substantive differences between consoles and PCs that will form the foundation for the success—or failure—of the PC as a gaming platform?
- Will the PC finally be replaced as a gaming platform by this—or the next—generation of console hardware?
- What can developers and PC vendors do to capitalize on the differences between the console and PC platforms?
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The Age of Smartphones: Improving Consumer Satisfaction with the Introductory Sales Experience.
With the introduction of signature, technologically-advanced smartphones to the mobile marketplace, industry analysts have touted a perceived wave of increased satisfaction with their handsets. The current figures reveal a different story.
Core Questions
- What effect has the emergence of smartphones played on consumers' satisfaction with their carrier?
- How has the smartphone market evolved from a business-oriented sector to one that merges both personal and work initiatives?
- How can carriers optimize consumer satisfaction as they continuously add smartphones to their selections and focus on smartphones in their promotions?
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Will Music Phones Replace the MP3 Player?
Music capable phones have grown in both market penetration and sophistication, raising the question of when, if ever, mobile phones will displace dedicated mp3 players for consumers.
Core Questions:
- How do music phones and mp3 players differ in technology sophistication?
- How do consumers differ in their usage of mp3 players vs. music phones?
- How must vendors evolve dedicated mp3 players to compete with music phones?
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