Our Expertise

Six areas of expertise, one core mission.
Understanding people at play.

Our Expertise

We have six interweaving areas of expertise and offer both bespoke and syndicated services in each area.

Gaming

We apply incisive research at every stage of a game’s development and have created unique methods, datasets, and gaming communities to help our clients continuously evolve the meaning of play.

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Entertainment

We help brands navigate trends in streaming, film, television, and live events, helping ensure that content captivates and connects.

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Consumer Tech

We help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun.

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Sports

Leveraging fan engagement strategies, sports marketing analytics, and digital transformation studies, we help bring fun sports experiences to consumers across their devices.

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Social Media

We help social media companies understand consumers’ unique mindsets as they spend time, work, and play on their platforms.

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Toys

We help our toy clients shape the future of play, ideating new digital-meets-physical toy experiences, testing prototypes, and segmenting the increasingly age-diverse toy-buying community.

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