Structured feedback from verified gamers.
Early Access recruits qualified players for controlled virtual tests, from beta through post-launch. Collect feedback about their experience and connect it with gameplay behavior or telemetry when the study supports it.
Why Use Early Access?
Verified Audiences
Recruit and verify players who match the audience you need to study.
Understand The Why
Use player feedback to understand the motivations behind what happens in a test.
Flexible Research
Run a dedicated test or add a GGG research cohort to a larger beta.
Research Formats
Beta Testing
Recruit qualified players and collect feedback during a controlled beta.
Point-In-Time Research
Gather feedback at a single research touchpoint to inform a current decision.
Post-Launch Research
Run post-mortems or follow players across multiple touchpoints to learn how engagement changes.
Competitive Intelligence
Study how players respond to competing experiences.
Core Services
Recruitment And Verification
Panel access, targeted prequalification, recruiting, and participant verification.
Secure Distribution
Coordinate build and key distribution with your team or use GGG-managed distribution to verified participants.
Research And Reporting
Single-session or longitudinal research, with results available in a live dashboard.
Optional Methods
Mixed Methods
A study can add surveys, interviews, focus groups, or video feedback.
Audience Understanding
Add a segmentation typing tool or research activities designed for your game.
Ongoing Conversation
Use interactive transcripts or a private Discord research server for follow-up questions.