Gaming
We apply incisive research at every stage of a game's development and have created unique methods, datasets, and gaming communities to help our clients continuously evolve the meaning of play.
Learn MoreWho we are
We champion the fusion of fun and insights.
As Fun Scientists, we strive to understand people at play — what motivates their choice to play games, stream content, post videos, play with toys, exercise, play sports, attend live events, eat at restaurants, or take a well-deserved holiday.
Learn More
Our Expertise
We have six interweaving areas of expertise and offer both bespoke and
syndicated services in each area.
Entertainment
We help brands navigate trends in streaming, film, television, and live events, helping ensure that content captivates and connects.
Learn MoreConsumer Tech
We help those in the Consumer Tech ecosystem understand consumer device behavior, especially the marriage of content and features that maximize fun.
Learn MoreSports
Leveraging fan engagement strategies, sports marketing analytics, and digital transformation studies, we help bring fun sports experiences to consumers across their devices.
Learn MoreSocial Media
We help social media companies understand consumers' unique mindsets as they spend time, work, and play on their platforms.
Learn MoreToys
We help our toy clients shape the future of play, ideating new digital-meets-physical toy experiences, testing prototypes, and segmenting the increasingly age-diverse toy-buying community.
Learn MoreOur Products
Case Studies
Transmedia StrategyExplore Study
Global Franchise StudyExplore Study
Global Brand StrategyExplore Study
VR Game EvaluationExplore Study
Consumer SegmentationExplore Study
Brand Ecosystem ResearchExplore Study
Holistic Concept EvaluationExplore Study
TV Pilot TestingExplore Study
Concept Optimization ResearchExplore Study
Churned Player StudyExplore StudyTransmedia Strategy
Our Offices
Loading globe…
Across the globe.
As specialists in global consumer insight, most of our engagements span multiple markets and languages, enabling our clients to make more informed, culturally sensitive decisions.
We have offices and colleagues worldwide, ensuring our clients benefit from global expertise and local insights.
Our locations
Our Clients
18OF THE TOP 20
Top Console + PC Publishers
Ranked by calendar year cumulative revenue
4OF 5
Top Social Media Apps
Ranked by calendar year cumulative revenue
6
Global Tech Titans
Meta, Microsoft, Amazon, Apple, Alphabet & Tencent
15
Entertainment & Sports Media Firms
Warner Bros., Disney, Sony, Comcast, NFL, NBA