The challenge
Assess the appeal of a new series pilot.
How can we assess the appeal and potential success of a new series pilot, Project Apocalypse, compared to its competition, while identifying key drivers and barriers to viewer engagement?
The solution
Evaluate engagement in a competitive context.
We conducted in-person pilot testing, including dial testing for deeper insights into viewer reactions. This approach allowed us to evaluate the core content, identify drivers and barriers to engagement, and compare the series against key competitors.
