The challenge
Identify key drivers and insights to improve retention.
How can we track player engagement and identify key drivers of churn during the first seven days of gameplay for a mobile game, while gathering insights to improve retention strategies?
The solution
Identified key strategies and tracked trends.
We conducted a detailed churn assessment, KPI tracking, and deep qualitative research over seven days. Through daily surveys and feedback from mobile gamers, we identified key churn drivers and attrition risks, developed strategies to combat churn, and tracked KPI trends.
