The challenge
Diversifying engagement.
How can an iconic fantasy IP diversify its engagement across multiple media formats while maximizing future potential across various categories, both virtual and real-world?
The solution
Untapped opportunities.
We conducted an evaluation of current and future engagement opportunities for this IP across six major categories: A/V Stories, Print Media, Consumer Products, Physical Experiences, Virtual Experiences, and Video Games. Our insights revealed untapped opportunities in interactive and real-world experiences, as well as sustained engagement in traditional media formats.
